Month: August 2024

Organizers of the 2028 Summer Games will attempt to re-create the city’s public transport heyday of the early 20th century, but ousting the car—even for just a few weeks—will be costly.

An appellate court has revived the Washington, D.C. attorney general’s charges that Amazon’s restrictions on its marketplace vendors stifled competition and resulted in higher prices.

“We have lost the plot in the pursuit of looking smart for clients,” said Mikey Mizrahi, programmatic manager at Reckitt, but one truism during the next 50 years, company headcounts will always be
tight.

Perplexity’s plans for competing in the ad space are becoming a bit less puzzling.

A new advertiser pitch deck shows how the AI search startup hopes to win over advertiser later this year as it works to set itself apart from competing startups like ChatGPT and giants like Google.

According to a copy of the pitch deck obtained by Digiday, the plan is to integrate ads within users’ queries and answers — potentially as soon as the fourth quarter of 2024. One page in the deck says buying ads with Perplexity can help brands “reach, educate and spark curiosity of potential customers at high-leverage moments.” The company is also pitching an educated, affluent and engaged user base. Although the pitch deck didn’t talk about pricing, a source within Perplexity confirmed the goal is to target CPMs “north of $50.”

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Photoshop’s generative AI feature is now being used for insurance fraud, adding nonexistent property to “before” pictures or fake damage to “after” ones.

Loss of confidence in Google Ads’ return on ad spend and paid search keeps Windsor Stores VP of Marketing Catherine Hoffman Seaton coming back to the TikTok platform.