Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Which Ecom SaaS Will Survive?; How The AI Search Engines Perform
Ecommerce tech has had a rough couple of years. Plus, VP Kamala Harris’ presidential campaign will spend $370 million on ads.
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Meet the company helping creators and brands reach audiences in China
Ever wondered how influencers and creators get in front of audiences in China?
Safe to say it’s not as easy as setting up a profile on Instagram, TikTok or Snapchat. Not only are these apps not accessible in China, but the apps that are available in China are not accessible to the Western world.
Meet East Goes Global, the team with offices in Los Angeles, Austin, New York, Shanghai, Hong Kong and Beijing, who works with more than 200 clients, including influencers, celebrities, athletes, brands and music artists.
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Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
See how brands like Netflix, Zillow, and Lyft are hiring viral TikTok creator Jools Lebron for marketing campaigns? Very demure. Very mindful.
Creators from historically marginalized communities have been pushing to be credited for viral trends for years; it seems brands are finally starting to respond to the call. Those brands, among others, have spent the last week scrambling to hire Lebron, a TikToker with 1.9 million followers who started the “Very demure. Very mindful” trend in early August. Lebron is transgender and uses she/her pronouns. Her agency did not respond to a request for comment.
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Brands have been eager to participate in viral trends, making an effort to appear more authentically in culture rather than intrusively around it. It’s one of the reasons these brands are partnering with Lebron as opposed to creating their own “demure” content, according to Jen Winston, director of social at Lyft.
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Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network
On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year.
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Meta Wants Appeals Court To Hear Privacy Battle Over Health Data
Meta is asking a judge to authorize an immediate appeal of a ruling requiring the company to face allegations that it wrongly tracked Facebook users’ visits to health care sites.
Google AI Overviews Links Connected To Ranking Well In Its Search Engine
One of the best ways for all types of publishers to get mentioned in Google AI Overviews, it seems, is to rank high in Google Search, according to data released this week.
Cyberbullying Victims Can Sue Messaging App For False Advertising Claims, Court Says
“Yolo repeatedly informed users that it would unmask and ban users who violated the terms of service. Yet it never did so, and may have never intended to,” the appellate panel said.
A Popular iOS Illustration App Is Saying No to Generative AI
“I really fucking hate generative AI,” says Procreate CEO James Cuda, who believes the technology is “ripping the humanity out of things.”
Ad Council, Brady Target First-Time Gun Owners
A spike in first-time gun ownership tracks with record high gun deaths with more Americans dying from gun violence in 2020 and 2021 than in any prior years on record.