Month: August 2024

It was the best of streaming sales, it was the worst of linear TV sales. CPMs, not so much.

“It’s the fourth quarter, we’re down a field goal, but we’re on offense and we’ve got the ball. We’re driving down the field,” Tim Walz reminded Democrats, turning up the DNC’s Wednesday night lights
and coaching them on how to take the field.

Neal Richter, director of science and engineering, Amazon DSP

As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic approach to programmatic ad buying. 

Bid shading and predictive pricing algorithms are becoming crucial for DSPs optimizing this process.

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Justin Fromm, head of insights, Samsung Ads

For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts to reach viewers effectively and drive business outcomes. Keeping pace with the evolving ecosystem remains a significant challenge as audiences consume more content across more platforms and cross-platform measurement remains difficult and inconsistent.

Marketers have recognized the advertising opportunity with streaming and CTV, and leaned in, with growth projected to continue. According to the IAB, total digital video ad spend including CTV, social and online video is projected to grow 16% in 2024. CTV, in particular, is expected to increase by 12% to $22.7 billion in 2024 — 32% faster than media overall.  

While advertisers recognize CTV’s ability to reach their desired audiences, modern TV viewing is multichannel. Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between the two. Advertisers need actionable viewership insights across the TV landscape to achieve this balance.

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With Venu Sports seemingly weakened after a ruling temporarily halted its launch, analysts are now considering the broader concept of TV bundling: the basis for TV network business for decades.

Phil Donahue emerged from the talk-show fray with his integrity intact – not an easy feat in a business where integrity can be rare.

Dentsu is taking the field with Sports Innovation Lab to create new, privacy-compliant audience segments based on sports fan affinities.

On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year.

The post Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network appeared first on AdExchanger.

Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The initiative currently includes Canela Media, LatiNation, BOMESI, NTERTAIN’s NEON16 and The Shade Room as launch partners.

The post Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers appeared first on AdExchanger.