Month: August 2024

These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools.

The post Anyword Wants To Be The AI Marketing Tool In Charge Of All Other AI Marketing Tools appeared first on AdExchanger.

EV drivers in the US need to get out of that gas station car mindset.

BattlegroundAI promises to make life easier for overstretched and underfunded campaigns. No MAGA types allowed.

The serial software entrepreneur’s passing comes only weeks after he was cleared of fraud by a jury in the US.

Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to to its marketing. Aaron Zagha, Newton Baby’s CMO, has a different approach than other DTC companies, let alone mattress makers. “The whole mattress business was a whole interesting clusterf*** for a while, of which many […]

The post How Incrementality Tests Helped Newton Baby Ditch Branded Search appeared first on AdExchanger.

The growth of Walmart’s ads business and third-party marketplace are separate, it says. Plus, Google and Meta’ve been targeting teens for a while.

The post Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns appeared first on AdExchanger.

The latest media trends, defined

This summer — or the past several years for that matter — has been anything but peaceful in the world of digital media. And amid all of the breaking news, a slew of new vocabulary terms emerged with or without clear definitions.

Fear not, though! Here’s the latest guide to what people are actually saying when they talk about the ever-changing media industry.  

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