Month: August 2024

This story was first published by Digiday sibling WorkLIfe

Developers don’t want to find themselves spending a significant amount of time on repetitive, thoughtless tasks. GenAI is helping them get out of that spot. 

Specifically, at Amazon, developers previously reported that 70% of their time is spent on tedious and repetitive tasks rather than coding. That’s why they are leveraging new tools like the AI-powered software development assistant Amazon Q Developer to remove the grunt work. 

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Connected TV (CTV) ad spend is rising, but broadcasters would like it to speed up.

Warner Bros. Discovery is rolling out a first-party data platform across its international media portfolio — including CNN, Max, discovery+ and Eurosport in Europe, the Middle East, Africa, Asia Pacific and Latin America — in a bid to tempt advertisers to increase their CTV and digital ad spend with the media firm. 

According to Alex Hodge, senior director, digital ad sales and innovation at WBD UK and Ireland, the platform was intended to provide advertisers with “relevancy” in streaming environments. Brands, he said, “want to put their ads in the right environment, whether that is context or whether it’s in the right intent or the right interest for that user,” he said.

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Roblox has quietly become one of the biggest games in the world, with nearly 400 million users logging into the metaverse platform on a monthly basis. This year, brands are taking full advantage.

The rise of Roblox as a marketing tool has been readily apparent this year at annual industry events such as IAB PlayFronts, where brands and agencies jockeyed to show off their deep knowledge of the platform. The feeding frenzy is not entirely unlike the hype that has surrounded more general tech trends such as Web3 and artificial intelligence in years past: Everyone wants to be part of Roblox, whether or not they really know what they’re doing there.

At the same time, Roblox has put considerable effort into wooing brands and their marketing budgets, including the creation of an official partner program and the development of a programmatic video ad network within the platform, in addition to numerous other tools intended to improve the advertiser and developer experience. Brands interested in reaching Roblox users now have more weapons at their disposal than ever before.

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Demure this, Brat Summer that. 

If it seems like “extremely online” culture is showing up in mainstream marketing outside of social media, — that’s because it is, according to agency execs. Social media trends are infiltrating other media channels as is the language that originated on social feeds.

“This appears to be the next evolution in cross-channel advertising,” said Holly Willis, founder and CEO of creative agency and marketing consulting firm Magic Camp, in an email. “Now, we’re embracing broader cultural trends that originate online and integrating them into above-the-line platforms.”

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Google will now pay into a California fund for publishers and journalism in exchange for serving up content in the News section of its Search platform, a controversial deal that will see funding for
newsrooms and an AI initiative.

Harris worked at the Golden Arches during college, while Trump starred in a commercial with McDonald’s mascot Grimace. Guess who stole the ties.

Microsoft’s controversial Recall AI service takes screenshots of activity on Windows run computer screens so people can later search their machine for specific information.

Former lawmaker George Santos will ask a federal appellate court to revive his lawsuit against late-night talk show host Jimmy Kimmel over prank Cameo videos that were broadcast on TV and posted to
YouTube.

Here’s a brain teaser. What are things that used to be free but now cost money? I’ve pulled together a list and — spoiler alert — for one reason or another I find all of these somewhat perplexing.

That suit she wore Monday night might have been a sassy nod to what was seen as then-President’s Barack Obama’s calamitous wardrobe malfunction in 2014.