Month: August 2024

Social media companies have turned into search engines, but brands and influencers still don’t seem to be thinking about having to do without TikTok, and how the platform seemly prioritizes
non-branded searches for products.

In a letter to Congress, the Meta CEO echoed what many right-wingers have claimed for years: that some of the company’s content decisions amounted to censorship.

In this edition of “3.know” Sonata Insights’ Williamson explains her plans for benchmarking and tracking the growth of AI, and shares findings from two just-released studies. You may remember her from
eMarketer, Insider Intelligence and other roles.

“We want to be part of the solution,’ says Jimmy Pitaro, the network group’s chairman. This could come with adding local market MLB and NBA game content.

All this haggling about procedures and hot mics and notecards should not have been necessary, since debates already have rules and procedures.

Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry.

The post This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Outsourced Labor Day appeared first on AdExchanger.

Roku could start running ads every time you pause a blu-ray. Plus, the kickbacks required to play in the retail media market might eventually shut out all but the biggest brands.

The post CTV Ads Take Over Pause Screens; How Retail Data Fees Price Out Smaller Brands appeared first on AdExchanger.