Month: August 2024

Google reached out to advertisers after serving one advertiser’s products in another’s account – and asked them to do something unusual.

Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods.

The post Netflix Sees 150% Jump In Upfront Ad Sales This Year appeared first on AdExchanger.

Amy Reinhard, president of advertising, says results were “in line with our expectations.”

This week, all eyes are on the Democrats as they mount their convention in Chicago where they will try to define the Harris brand.

TV advertising will come “during high-viewership moments, including high-trafficked prime-time programming” said a memo from the campaign, “as well as sporting events,” according to “The Hollywood
Reporter.

The Paris Olympics helped pushed up viewing results significantly over the June period (2.5%) and the year-earlier July 2023 period (3.5%).

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart. Both were motivated by a similar question. “Could we democratize the notion of consumer identity in a way that is value-creating not only for the enterprise – marketers, publishers, media platforms, etc. – but also is respectful of the consumer,” Sivaramakrishnan says on this […]

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