Month: August 2024

Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]

The post Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita appeared first on AdExchanger.

Lobbyists representing media organizations – including giants like The New York Times, the Washington Post and CNN – are urging lawmakers to water down federal privacy bills like the recently stalled American Privacy Rights Act.  The planned federal privacy law would crush publishers that rely on targeted advertising, the lobbyists argue, effectively dismantling the free […]

The post For News Media, Consumer Data Privacy Shouldn’t Be A Bad Thing appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks And Sorry Google is notifying accounts regarding a recent oopsie-daisy involving Merchant Center accounts purchasing ads for random products – even direct competitors.  Google glitches and ad credits are common, and cryptically explained. But this time is new because there were two […]

The post Does Google Know What’s Going On Back There?; Content Creators Contend With AI appeared first on AdExchanger.

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Big changes came for the media industry in 2024. 

Between generative AI technology companies spending millions of dollars to license their content and Google flip-flopping on third-party cookie deprecation plans, publishers have had a lot to sort through.

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YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers.

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This story originally published on sister site, Modern Retail.

When Nate – not his real name – went on the job market earlier this summer, he figured it would be tough as someone looking for a mid-high to senior-level marketing role within the e-commerce industry.

“I’ve got a network, and I’m extremely active – and I would still not assume that I’m going to find something fast,” he said in an interview as he was beginning his job search. He has over 10 years of experience in marketing, having worked with a number of e-commerce brands both on the agency side and in-house. 

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The latest surge of interest around sports media has independent media agencies seeking — and finding — ways to keep up with client needs through new practices to work with brands and athletes in more integrated ways.

From an Olympics that generated strong ratings and consumer interest, to a renewed investment in women’s sports and their leading athletes, agencies are increasing their opportunities across social media, brand partnerships and streaming.

For example, PMG created a dedicated sports marketing practice in July to expand existing capabilities with the growing customer demands in sports marketing expertise across industries. Led by Dan Conti, head of sports marketing, in a new role, the division has a full-service sports offering, ranging from strategy to experiential marketing — alongside partnerships with rights holders, broadcasters, publishers and talent. After all, PMG is the media agency for Nike.

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There’s been a spotlight on brand safety this month. 

August kicked off with the X lawsuit against the Global Alliance for Responsible Media (GARM), the World Federation of Advertisers (WFA) and a few advertisers. That suit shattered GARM leaving the future of GARM’s suitability standards in flux. Elon Musk isn’t alone in going after the WFA anymore; it seems as others like News Corp and Rumble have also joined in with their own accusations against the WFA for allegedly blocking ad dollars from their companies.

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Citing the First Amendment, a coalition of Texas students and organizations is seeking to block a new state law that prohibits social media platforms from serving “harmful” content to minors.