Netflix’s series “Emily in Paris” will become shoppable through a feature called Shop with Google.
Why So Many Young Men Are Leaving Democrats for Republicans in 2024 | WSJ State of the Stat
Watch Live: President Biden and Hillary Clinton Take the Stage at DNC | WSJ
Conde Nast Taps Elizabeth Herbst-Brady As CRO
Herbst-Brady formerly served as Chief Revenue Officer and general manager of Yahoo DSP.
‘The Onion’ Returns To Print In Time For The DNC
Digital subscribers will now receive monthly issues of the humor publication.
How publishers reduce the risk of political ads to drive revenue
Gavin Dunaway, marketing director, The Media Trust
Good news for local media, particularly news sites, has been in short supply for the last several years. However, the estimated $16 billion in U.S. political advertising spend expected in 2024 may be a lifeline for digital publications dealing with advertisers’ economic anxiety and overzealous brand safety blocking.
Still, publishers need to make sure there are no offensive political ads or disinformation being spread throughout their sites. With the American political environment more contentious than ever, an inability to manage inflammatory or misleading ads is why many publishers and ad tech platforms are hesitant with the vertical — despite the revenue potential.
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Corcoran Bolts Mediahub, Joins BarkleyOKRP
Sean Corcoran becomes president-media & analytics, a new position at the agency formed earlier this year by the merger of Kansas City-based Barkley and Chicago-based OKRP.
How A Group Of Local News Sites Went From Zero Video Revenue To Seven Figures ‘Overnight’
Until last year, video was a largely untapped revenue opportunity for Advance Local, a media group that operates local news sites. It was mostly “on the back burner,” said Grant Whitmore, VP of ad tech and programmatic revenue. Although the sites under its umbrella, including Syracuse.com, MassLive.com, OregonLive.com and NJ.com, produced a bit of video […]
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Duplicitous Anonymity Is Rewarded In New Social-Competition Series
A new show adopts the anonymity of social media for a competition in which contestants who maintain their anonymity win the game.
Can E.L.F. Cosmetics Become A Consumer Destination, Not Just A Brand?
For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand Officer Laurie Lam told AdExchanger. “But we are not a leader, necessarily, in the sense that we don’t […]
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