Month: August 2024

During a live interview with Republican presidential nominee Donald Trump, the former president literally said, “Drill, baby, drill.” Musk met the statement with … silence.

The stories – and sometimes the plight – of former child stars have long been a fascination for many.

The Epic Games Store gives iPhone users in the EU an alternative to Apple’s App Store for the first time.

Some electric car brands are hemorrhaging value, with the worst losing as much as $600 a day. In this investigation, WIRED outlines the models to watch, why this is happening, and how you could game the market to your advantage.

Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention.

The post How Sensodyne Is Optimizing TV Ads Using Attention Metrics appeared first on AdExchanger.

Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years.  In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is […]

The post How TikTok Shop Is Redefining Social Commerce In The US appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: Totally Brand Safe appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When […]

The post The New Everything Shop; Are We Ready For UID3? appeared first on AdExchanger.