The new business unit is headed by Christie Volke, vice president of media.
The Ins And Outs Of Retail Media Networks
Is the RMN the DMP of 2024, soon to be supplanted by another acronym?
Browser Extension Developers Say Google And Apple Need CMA Oversight
Antitrust regulators are turning their attention to mobile web browsers. Last week, the UK’s Competition and Markets Authority (CMA) announced an update to its investigation into anticompetitive practices in the mobile web browser market. (The investigation also covers the cloud gaming market as a bit of a tacked-on add-in.) In previous updates, between March and […]
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An Open Letter To The Advertising Industrial Complex
Recent reports of lobbying by social media platforms to thwart online child-safety bills should be a wake-up call for the American advertising industrial complex.
The Joy Of A TikTok National Convention
I once called Democrats’ use of TikTok for messaging “peak idiocracy,” but sometimes you can teach old trade reporters new tricks. As for grand old parties, not so much.
Dentsu Reports First-Half Recovery, Cites New Media Business Wins
“The second quarter saw a return to growth, with the group reporting organic revenue growth of 0.2% year-over-year,” says Global CEO Hiroshi Igarashi, adding: “The group has seen continued sequential
quarterly improvement with momentum in our client pitch win rate.”
quarterly improvement with momentum in our client pitch win rate.”
Exiting Late-Night Talk Shows? Young TV Brands Have Options
“I don’t know if there will be any late-night television shows on network TV in ten years,” Jimmy Kimmel said.
Why Horizon Is Leaning Into Proximic For Contextual Targeting
Amid a rapidly changing identity-based marketplace — including shifting Google cookie plans and Oracle Ads’ shutdown — Horizon Media has named Proximic its “preferred contextual intelligence
provider.” Horizon’s Alexander Stone explains why.
provider.” Horizon’s Alexander Stone explains why.
Pearls Before Swine by Stephan Pastis for Wed, 14 Aug 2024
Jounce Partners With Self-Serve Buying Platform AdLib To Block MFA By Default
Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default – if they want to, that is. AdLib, a self-serve buying platform that connects to DSPs, announced a partnership on Wednesday with Jounce Media, which analyzes programmatic supply chains. The purpose is to ensure that supply purchased through AdLib’s platform is […]
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