Month: August 2024

The Animal Welfare Institute is advancing the cause of primates kept as house pets just as “Chimp Crazy” is poised to premiere this Sunday.

Just as Tesla ditches its $60,000 Cybertruck, Ford finally allows buyers to pair its efficient hybrid powertrain with all-wheel drive and a towing package. Hallelujah.

Last month, Hyundai restructured its marketing department. The auto manufacturer eliminated the chief marketing officer role and split those responsibilities into two separate jobs: creative and performance. The move has precedent, says Angela Zepeda, Hyundai’s former CMO – and now its chief creative officer – on this week’s episode of AdExchanger Talks. Numerous other brands, including Wells […]

The post Hyundai’s New Marketing Direction appeared first on AdExchanger.

With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]

The post Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Plus Surplus The rise of subscription and membership-based app businesses has opened the door to a new type of partnership. Disney and Uber, for instance, are natural partners. Starting a 30-minute ride? “Here’s an episode.” Facing a long commute? “Try this movie.” […]

The post Membership Trends Boost Bundles; When Billionaires Cry Foul appeared first on AdExchanger.

2024 has been a period of considerable change for the gaming industry. Halfway through the year, publishers and tech giants alike are still struggling to adapt to gamers’ changing consumer habits.

Although the layoffs that plagued gaming companies in the first half of the year have slowed somewhat, the bleeding has continued — most notably and recently at Bungie, which let go of over 200 employees at the end of July.

The fundamental uncertainties that caused the gaming industry’s recent run of layoffs were on full display during this quarter’s earnings calls, both for endemic gaming companies and for the tech and entertainment giants that hope to expand further into the space.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.

• The business of TV streaming
• Former YouTube CEO’s passing, Netflix’s NFL production plans, Instagram’s new main metric and more

The business of TV streaming

If there’s ever going to be a specific point in time marking the Rubicon between the TV business’s past and future, it may have been last week.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts.

Because if there’s one thing that’s true in the world of influencers, it’s that there is no one-size-fits-all model. “As the creator economy has evolved, we’ve seen an increasing fragmentation of content creators,” said Thomas Walters, CEO and co-founder of influencer marketing agency Billion Dollar Boy. “Influencers are everywhere, appearing in various content formats, whether it’s on social media, blogs, livestreams or audio.”

Global influencer marketing spend has more than tripled since 2019 — it’s estimated to reach a record $24 billion in 2024, according to Statista. Whether through product placements, sponsorships or even organic executions, these content creators make up a major part of brands’ marketing strategies today. In fact, there are some 64 million influencers on Instagram alone, while the numbers on TikTok, YouTube and Snap are still growing.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Retail media networks have been getting a lot of attention lately, touting first-party data to marketers desperate to get as much personal data as they can to better target shoppers. All the hype, however, caught the attention of the Federal Trade Commission last month, which announced that it was looking into how that customer data is being used to determine retail prices.

It’s a practice called surveillance pricing, at least that’s what the FTC is labeling it. 

So what is it and how does it tie into the retail media boom?

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Criteo is in M&A talks with Skai, a company formerly known as Kenshoo, with the negotiations potentially leading to a deal worth hundreds of millions of dollars, according to sources as the France-based outfit looks to position itself as a retail media specialist.

The two companies have been in talks for some weeks, indicating negotiations are in a relatively advanced stage, albeit a combination of the two companies is far from certain, according to multiple Digiday sources.

Skai appointed bankers to solicit offers earlier this year with one source familiar with the developments, who requested anonymity in return for candor, informing Digiday that it has primarily spoken with strategic players. “The EBITDA and growth of Skai is impressive,” noted the source, who later went on to estimate that the Israel-based company would eventually sell for “north of $500 million.” 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.