I tried rewatching this “Make Summer All Yours” commercial promoting its “Electric BMW sales event,” looking for something redeeming.
Elon Musk Shares Policy Views In Interview With Donald Trump On X
The discussion on X’s livestreaming service Spaces was less of a formatted interview and more of a conversation – especially when Elon Musk shared his views with former president Donald Trump.
GroupM Unveils Exclusive Partnership With Commerce Platform Pacvue
The WPP media investment unit described it as a “joint solution” giving it exclusive access to commerce insights, data, media management and retail operations across major retail marketplaces.
IAB Launches ‘Diligence Platform’ For Privacy Compliance
Powered by SafeGuard Privacy, the new IAB diligence platform helps centralize the process for complying with ad industry privacy mandates.
Pearls Before Swine by Stephan Pastis for Tue, 13 Aug 2024
ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race
The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and iSpot – in April.
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When It Comes To Addressability And Identity, What’s Old Is New Again
We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal loss, marketers are forced to operate with reduced access to consumer data. Now more than ever, we must rethink our data-driven strategies to achieve our goals. One side effect […]
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iSpot ‘Certified’ As Ad Currency, First For Personified Demos
The U.S. JIC has certified iSpot as an advertising currency, making it the first recommended for transacting ad buys based on personified demographic-based audience guarantees.
First Or Last: What’s The Best Time To Hold A Convention?
Some might argue that a convention held closer to Election Day is positioned to be better remembered than a convention held a month earlier.
TikTok Wants To Win All The Screens, Not Just Your Smartphone
TikTok isn’t just racing YouTube and Meta to be on every smartphone or mobile device.It has a plan for practically any screen you can imagine. “There are billions of additional screens outside of mobile phones, outside of mobile phones,” Dan Page, TikTok’s global head of partnerships and new screens, told AdExchanger. “We want to be […]
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