Less BS, More Facts, Some Opinions
Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome. But that’s all the pause this announcement warrants—a moment. The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments […]
The post Forget Chrome’s Cookie Concerns: Solutions To Signal Loss Are Already Here appeared first on AdExchanger.
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.
The post The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla appeared first on AdExchanger.
Seasons are no longer finite.
Back to school isn’t just for August. (Prime Day had retailers push back to school deals early this year.) Celebrating all things frightening isn’t solely for autumn. (Throughout July, people were making jack-o-lanterns out of watermelons and purchasing Halloween garb months in advance as part of a newly dubbed “holiday” called Summerween.) And Christmas isn’t reserved for December. (Queen of Christmas Mariah Carey knows it’s “not time yet” for the holiday season but she’s promoting her upcoming holiday tour all the same.)
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Facebook is certainly no slouch when it comes to brands’ and retailers’ social media marketing strategies. But, according to a Digiday+ Research survey conducted among 67 brand and retailer professionals this summer, while brands’ Facebook usage and spend remain strong, the platform is being eclipsed by Meta sibling Instagram.
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This story was published on Digiday’s sister site, Modern Retail.
Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead.
In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a week earlier than the same deadline set last year. The e-commerce giant also said that sellers should send their Fulfillment by Amazon inventory to its facilities in August and September to ensure brands have enough products in stock ahead of the crucial holiday shopping season.
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Looks like it’s open season on ad industry powerhouses.
First, Elon Musk launched a antitrust legal assault on the World Federation of Advertisers (WFA), accusing the trade group of acting like a mob to block ad dollars from his platform, X. Then, right-wing video platform Rumble jumped in with its own lawsuit against the same group. Now, News Corp sounds like it wants to join the fray with similar intentions.
CEO Robert Thompson revealed last week that he and his team are contemplating legal action against the ad industry, potentially prompting the World Federation of Advertisers to follow Musk’s threats and dismantle the Global Alliance for Responsible Media (GARM).
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With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa.
Instead, Ben-Ishay props her phone up on her kitchen counter at least once a week, where she walks her TikTok followers through everything from how to make crispy rice to gnocchi, and, of course, a catalog of desserts.
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