Month: August 2024

This State of the Industry report, sponsored by Celtra, explores how brands and agencies produce and optimize creative digital campaigns to drive performance.

Across the digital media landscape, marketing teams are adapting to diverse advertising platforms and handling increasing content demands — all while expediting speed to market without compromising quality. In the process, brands and agencies are leveraging new production and automation tools to create increasingly effective, engaging and impactful campaigns.

In this new State of the Industry report, Digiday and Celtra polled 111 brand and agency respondents to learn how they balance innovation, cost-effectiveness and technology to streamline collaboration and creative ad production. Marketers are also taking a closer look at ad creative optimization, reinforcing its integral role in shaping campaign performance.

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The good news is the ad market soared 14% in July, making it the strongest month yet in a 15-month expansion. The qualifying news is it was partially due to an Olympic ad spending assist.

A new documentary about the making of “The Sopranos” revives a time in TV history that is gone with the wind.

Ampere Analysis says there was a 25% share – 103 sports documentaries and docuseries – of all documentaries released from May to July 2024 — a record share level.

Politicians have long complained of Telegram CEO Pavel Durov’s attitude. What’s changed is their response.

Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray. But when a publisher is engaged in obviously illegal activity like piracy – and going to great lengths to hide it from programmatic advertisers – then the decision becomes black and white. Ad fraud detection […]

The post How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites appeared first on AdExchanger.

This summer, Apple gave websites more control over whether the company could train its AI models on their data. Major publishers and platforms like The New York Times and Facebook have already opted out.

The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment. On this week’s podcast the ad tech nerds at AdExchanger serve up our analysis […]

The post Google’s Header Bidding Countermeasures Go On Trial appeared first on AdExchanger.

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past month alone, there was a major Google Search ranking bug, a calamitous data breach involving Google Ads and Google Merchant Center and outages across Google Ads, […]

The post Google Ads, Analytics And Merchant Center Are Glitching Out Of Control. Here’s Why appeared first on AdExchanger.