Month: August 2024

Uber Ads is having a good run. For a two-year-old venture, Uber’s ad business is expected to reach its $1 billion revenue goal this year, based on its run rate, according to the company’s Q2 earnings report released earlier this week. 

Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon. Uber is positioning itself as insulated from Google’s cookie fallout, keeping its value proposition around its first-party data, location-based consumer insights and global scale front and center.

“Whatever Google’s decision is, that’s their business,” Paul Wright, head of international at Uber Advertising told Digiday. “First-party data that retail media networks have been producing actually is much more powerful [than third-party cookies] in terms of performance.”

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Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn’t and what advertisers are paying for.

The 100-page report, released Wednesday, examined whether brand-safety tech from companies like DoubleVerify and Integral Ad Science is able to identify problematic content in real time and block ads from appearing next to hate speech, sexual references or violent content.

After advertisers expressed shock over the findings, DV and IAS defended their offerings with statements attacking the report’s methodology. According to a blog post by IAS, the company is “driven by a singular mission: to be the global benchmark for trust and transparency in digital media quality.”

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Since Elon Musk snagged X two years ago, he’s been on a tear against advertisers, even telling them to “go fuck themselves.” Advertisers, unimpressed, publicly slammed the platform and leaked their plans to cut off funding. They treated Musk’s tantrums as empty threats. Then he sued their top trade group, and suddenly, the silence was deafening.

No one wants to put their neck on the line. Neither the World Federation of Advertisers, the ANA, WPP,  Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it. 

The “shift” in question is the unraveling of the Global Alliance of Responsible Media (GARM), a voluntary committee setting industry standards. Its overseers at the WFA made the call to dissolve it after Musk’s lawsuit accused GARM of acting like a mob. “The decision was not made lightly,” Stephan Loerke, CEO of the WFA, told members in an email first reported by Business Insider and later seen by Digiday. But with GARM being a not-for-profit with limited resources, there was no alternative.

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Woe is linear. On Thursday, Paramount announced that it’s writing down its cable TV business by $6 billion and laying off 15% of its US workforce as part of cost-cutting measures in advance of its planned merger with Skydance Media. The layoffs, which include cuts to marketing and communications roles, will take place in the […]

The post Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit appeared first on AdExchanger.

Apple on Thursday announced changes to its App Store after the European Union accused the iPhone maker of breaking EU landmark new digital rules.

After influencing the WFA to discontinue the Global Alliance for Responsible Media via a recent lawsuit, X is de-prioritizing ads on its platform by erasing all ads from the in-app experience for
Premium+ subscribers. “No more ads, anywhere on X,” the company posted on Thursday. “Premium+ is now *fully* ad free.”

After influencing the WFA to discontinue the Global Alliance for Responsible Media via a recent lawsuit, X is de-prioritizing ads on its platform by erasing all ads from the in-app experience for
Premium+ subscribers. “No more ads, anywhere on X,” the company posted on Thursday. “Premium+ is now *fully* ad free.”

For the past several years, people have lobbed the term “monopolist” at Google. But now it’s not just a playground insult. Google is a monopolist, according to a 286-page ruling by Judge Mehta after a long and winding trial for the tech giant. On this week’s episode of The Big Story, to help us decipher […]

The post Inside The Ruling That Deemed Google Search A Monopoly appeared first on AdExchanger.

The once-hyped company is now the most prominent victim of a broader downturn in the plant-based meat industry.