Month: August 2024

“No small group should be able to monopolize what gets monetized,” X CEO Linda Yaccarino tweeted following a report published by “Business Insider” that cited an email sent by WFA CEO Stephan Loerke
to the federation’s members.

Continued erosion of its TV network revenue pushed the company to take a massive non-cash “goodwill impairment” charge of $9.1 billion.

The company has revealed details of AI model safety testing—including concerns about its new anthropomorphic interface.

Made-for-advertising sites can account for a significant portion of open web programmatic budgets so advertisers and need to audit retail media network ad buys to understand what, if any off-site
placements are ending up there.

Google and Meta reportedly had a secret deal to target Instagram ads to teenagers on YouTube, allegedly bypassing Google’s rules on how minors are treated online.

CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors on Wednesday. “New and existing customers [are] asking us how […]

The post Magnite Continues Steady Growth Powered By Programmatic CTV appeared first on AdExchanger.

HBO is a brand name that was removed from a newly created streaming service in May 2023. Should it return — in some form?

If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink your approach. There’s never been a better moment to use these powerful channels to promote your brand – especially if you’re in the health care and pharmaceutical space. The boom of influencer marketing makes sense: […]

The post Why Health Care Brands Can No Longer Ignore Influencer Marketing appeared first on AdExchanger.