Last quarter, Disney’s combined streaming portfolio – Disney+, Hulu and ESPN+ – turned a profit for the first time, bringing in $47 million from April through June.
The post ESPN Is Making Disney+ Profitable appeared first on AdExchanger.
Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media
That thud you just heard? The latest Adalytics report dropped on Wednesday. The spotlight this time is on media sellers with masses of user-generated content (UGC), including movie and video review forums with unmoderated comment and discussion sections. Examples include Fandom, Tumblr, Metacritic, DailyMotion, Genius, UrbanDictionary (which you might expect) and even the Merriam-Webster Dictionary […]
The post Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media appeared first on AdExchanger.
X Is Boosting the Far Right’s UK Riots as Telegram Scrambles for Control
Far-right protesters are trying to share violent rhetoric on social media. For the first time, Telegram is blocking them—while X is giving them a platform.
How To Feed Company Culture
Everybody has heard the Peter Drucker quote, “Culture eats strategy for breakfast,” but do we really believe it? How hard do we work to put this insight into practice? Do we even know what culture
means?
means?
Apple Feature To Control Distraction Needs A Transparent Reporting Tool
Publishers may want to urge Apple to give them a reporting tool for a feature it launched in beta this week, which temporarily blocks ads but is not an ad blocker.
Why Co-Branded Credit Cards Like Bilt Can Cost Banks Millions of Dollars | WSJ
An Open Letter To Advertisers
After a career in media and advertising, I thought I had seen everything. Then I read the U.S. House of Representatives Judiciary Committee’s report entitled “GARM’s (Global Alliance for Responsible
Media) Harm” last month. The report disclosed that their investigation had found evidence of an illegal boycott against many companies, including X.
Media) Harm” last month. The report disclosed that their investigation had found evidence of an illegal boycott against many companies, including X.
Abbott Elementary’s Fox Fronts BuzzBallz Campaign
In the ads, Fox plays the manager of BuzzBallz Land, where the ready-made drinks grow on trees.
Smart TVs Home Screens Gain Attention, Influence On Program Discovery
Thirty-eight percent of respondents say their opening smart TV home screens — with streaming apps — is the first thing they see when turning on their TV sets.
WPP Loses More Ground, Sells Majority Stake In FGS
WPP reported an organic net revenue decline of 0.5% for Q2 and a decline of 3.6% for the first half of the year, but noted “sequential improvement” from Q1. Still, the firm downgraded its full-year
outlook for growth.
outlook for growth.