Facing Defamation Lawsuit, Netflix Confuses Truth With Fiction
Netflix describes its series “Baby Reindeer” as a “darkly funny” stalking story, but it wasn’t funny to the real-life woman who inspired the series’ stalker character.
NBC Olympics Programmatic: Will Brands Stay When The Games End?
Around 55% of programmatic advertisers are spending less than $5 million overall for the entire 17-day event, according to The Trade Desk.
CrowdStrike Faces a Potential Tsunami of Lawsuits. Only the Fine Print Can Save It, Experts Say
After crashing millions of computers and disrupting businesses across the globe, cybersecurity company CrowdStrike must protect itself against a flurry of legal activity that is already beginning. The devil will be in the details.
New Adalytics report raises new questions about use of AI systems for brand safety
A new report from the Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems.
The latest report from the digital watchdog, released today, claims to have found hundreds of brands appearing next to unsafe content on user-generated content (UGC) websites such as Fandom wiki pages and other websites. Many of the ads have code for using brand-safety tech from providers such as DoubleVerify and Integral Ad Science. According to a draft of the report reviewed by Digiday, the research idea came after a multi-national brand’s global head of media asked Adalytics to review its ad placements for brand safety.
As major brand-safety companies rely more on AI to root out or prevent brand safety violations, advertisers, agencies and other brand safety experts say the report raises new questions around whether or not the tech is working as it should. It also raises new concerns around its effectiveness and whether there is a need for more transparency around how AI systems work.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter
Reddit’s investments in its ad platform are paying off, big time. But it’s still got a long way to go to catch up to its social media peers. The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year (YOY) growth rate. Reddit’s ads business drove its overall Q2 revenue […]
The post Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social Media Litter appeared first on AdExchanger.
Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates
It’s widely accepted that last-click attribution is flawed. While publicly it’s much derided, however, privately it shows no sign of going anywhere. Unfortunately, retail media and commerce media have their own version of last-click addiction: add-to-cart (ATC) rates. And just like last-click attribution, it’s a metric not fit for consumption. It also highlights the real […]
The post Retail Media Has Its Own Last-Click Addiction – And The Problem With Add-To-Cart Rates appeared first on AdExchanger.
Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C(heap) TV When Netflix introduced ads in 2022, the CPMs were set at an eye-popping $65. Some advertisers were willing to pony up that first year for the cachet of being among the first advertisers on the platform. But then rates dropped from […]
The post Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue appeared first on AdExchanger.
How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams
As Electronic Arts continues its push into advertising, the launch of “EA Sports College Football 25” represents a chance for the publisher to flex its inventory — and Discover is taking advantage.
Released last month, “EA Sports College Football 25” is Electronic Arts’ first college football game since 2013, following a long drought caused by legal issues surrounding the use of college athletes’ likenesses. So far, over 5 million gamers have purchased “EA Sports College Football 25,” which sells for a base price of $69.99, reportedly accounting for over $500 million in revenue for Electronic Arts.
“EA Sports College Football 25” is Electronic Arts’ first major release since the publisher’s Q4 2024 earnings call, during which CEO Andrew Wilson flagged that EA would be exploring more options for in-game ads in the coming year. As the company hires more ad tech staff, “College Football 25” is an opportunity for EA to demonstrate its advertising power to interested brands.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
What’s next for Google after federal judge’s monopolization ruling?
A federal judge has ruled that Google monopolized search and the ad dollars it generates through illegal commercial deals. So, what’s the next step?
First up, the jury’s still out on what consequences Google could face. These could range from forcing Google to overhaul its business practices to possibly breaking up the company entirely. Not surprisingly, Google plans to appeal, which means any real fallout might be months or even years away.
In the meantime, expect a deluge of speculation about what could happen if the appeal falls flat. The potential shake-up could rattle not just Google but the entire ad media industry. Curious about what might come next? Keep reading for a rundown of the possible twists ahead.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.