The platform’s antitrust suit claims an alleged conspiracy to withhold advertising dollars. Right-wing video site Rumble filed a similar suit today.
X Corp. Sues GARM Over ‘Massive’ Ad Boycott
Elon Musk’s X Corp. has sued the Global Alliance for Responsible Media for allegedly triggering a “massive advertiser boycott.”
Musk Sues GARM Over ‘Massive’ Ad Boycott
Elon Musk’s X Corp. has sued the Global Alliance for Responsible Media for allegedly triggering a “massive advertiser boycott.”
Google Used YouTube Videos To Train Gemini, Content Creator Claims
“Unbeknownst to those who upload videos to YouTube, defendants have been covertly transcribing YouTube videos to create training datasets that defendants then use to train their AI products,”
Massachusetts resident David Millette alleges in a class-action complaint
Massachusetts resident David Millette alleges in a class-action complaint
AI Is Heating the Olympic Pool
A data center in Paris has been hooked up to the energy system heating the Olympic pool. But critics say that projects recycling data centers’ excess heat are a distraction from the real environmental costs of AI.
What We Learned From Simone Biles: Powerade For The Win
“Vault, a pitch-perfect rendering of the story of Biles’ dramatic comeback from the 2021 Olympics, acknowledges that taking time out is healthy.
Ahold Delhaize Taps Havas For Media, Cites Real-Time Data
The grocery retailer has named Havas Media Network its new media agency of record.
Google Antitrust Loss Will Change Search Forever
Ad and search industry execs are trying to sort through a ruling handed down Monday that will determine how their industry will change and next steps that Google – along with publishers and platform
partners – will take. Advertisers will likely experience disruptions and should expect a surge in antitrust issues in the digital media industry, according to Andrew Frank, distinguished VP analyst at
Gartner Marketing Practice.
partners – will take. Advertisers will likely experience disruptions and should expect a surge in antitrust issues in the digital media industry, according to Andrew Frank, distinguished VP analyst at
Gartner Marketing Practice.
X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever
Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity.
His company filed the federal lawsuit today in the U.S. District Court for the Northern District of Texas against the Global Alliance for Responsible Media (GARM), targeting its members CVS Health, Mars, Orsted, Unilever, and the trade body behind it, the World Federation of Advertisers (WFA). GARM didn’t immediately respond to a request for comment.
CEO Linda Yaccarino announced the lawsuit in an open letter to advertisers, stating it was “not a decision we took lightly, but it is a direct consequence of their actions.”
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