A newly formed VW-dedicated precision marketing team will be integrated with the media team at Omnicom’s PHD, which in June retained the global media agency assignment for Volkswagen Group.
Talking Out Loud To Myself
Pushing your inner voice through the language processing center of your brain and actually talking out loud does something to crystallize fleeting thoughts.
Programmatic OOH CPMs On Average Fell To $7.16 In First-Half 2024
Advertisers got a break on the cost of running programmatic out-of-home ads during the first half of 2024, compared with the second half of 2023.
NewsPassID Is Building PMPs That Bypass Brand Safety Blockers
News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and its NewsPassID ad network on Tuesday launched a new content taxonomy for programmatic deals. Via a private marketplace (PMP), buyers can […]
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Pearls Before Swine by Stephan Pastis for Tue, 06 Aug 2024
It’s Time To Use Streaming TV As A Full-Funnel Advertising Channel
Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. STV bridges the gap between the targeted advertising of digital formats and the […]
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NBC Olympics Are A Summer Standout
It has been great to see the viewership reports emanating from NBC for the Summer Olympics.
The Move Toward Better Measurement
Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service to friends, family, colleagues or others. But there’s only so much you can do to measure the marketing impact of word of mouth. Piece of Cake Moving & Storage – if you live in New York, […]
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CTV Providers Are Doing Their Own Thing – And That’s Great For The Industry
Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next. With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales […]
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Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues Google Search is officially a monopoly. US District Court Judge Amit Mehta ruled on Monday that Google has been operating an illegal monopoly over online search for years, Politico reports. In a 286-page ruling, Mehta says Google is a monopolist in […]
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