Month: August 2024

This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising.

Among all marketing channels considered in Digiday+ Research’s CMO Strategies series, social media had the highest usage rate for the second year in a row. Ninety-seven percent of marketer respondents said their company currently uses social media for marketing, according to Digiday’s first-quarter 2024 survey. That is the same percentage of respondents who said their company used social media for marketing last year.

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In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big tech platforms.

Last year, the company was reported to have lost its way with the streaming community, which could be seen as its most valuable asset. At the same time, culture is changing, becoming more fragmented in a way where fewer monocultural moments exist. All said, it’s harder than ever to keep people’s attention, said Rachel Delphin, CMO at Twitch.

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Marketers want to know how to build a modern brand. 

That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t they already know how to do just that? (Well, yeah.) But over the past few years, there’s been tension between the focus on the short-term – the need to drive performance and the eventual overreliance on performance marketing – and long-term with traditional advertising and brand building. 

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Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon.

A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past two months feels more like a teaser than a true comeback for mergers and acquisitions in the space.

And yes, there have been a few.

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This article was first published by Digiday sibling WorkLife

While hybrid work is now the most common type of working arrangement, there are still some kinks to work out. Like the so-called “coordination tax” — an emerging challenge making it trickier for workers to get the most out of their return to offices and remain productive.

Here’s an explainer.

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According to data by Streaming Charts, Twitch experienced a decrease in overall viewership by almost 12% with 4.8 billion hours watched during the quarter, while YouTube Live totaled 15.2 billion
hours watched, showing a 20.5% increase since the first quarter.

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search […]

The post The DOJ Wins Its Search Antitrust Case Against Google. Next Up Is Ad Tech appeared first on AdExchanger.

The office closure marks the end of an era for the site formerly known as Twitter.

“Google is a monopolist, and it has acted as one to maintain its monopoly,” U.S. District Court Judge Amit Mehta ruled Monday.

“Google is a monopolist, and it has acted as one to maintain its monopoly,” U.S. District Court Judge Amit Mehta ruled Monday.