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Why Warner Bros. and Fandango are selling movie tickets inside Roblox
As of today, August 5, Roblox users are able to purchase movie tickets directly inside the platform.
Roblox’s latest real-life commerce test is a partnership between Warner Bros., which is using the experience to promote the Sept. 6 release of the film “Beetlejuice, Beetlejuice,” and Fandango, which is operating the experience’s virtual box office, through which users can purchase tickets to real-life movie screenings.
“Our aim is to connect with Gen Z, where creativity thrives,” said Warner Bros. evp of digital marketing Cameron Curtis. “Roblox isn’t just a game; it’s a dynamic community. By introducing ‘Beetlejuice’ in this innovative way, we’re captivating a new audience and driving excitement for the theater experience.”
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