Peacock Scores With Steph Curry In ‘Throwback’ Comedy
Steph Curry handles himself like a TV comedy pro alongside the star of the show, improv veteran Adam Pally.
Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On
Google has finally bitten the bullet and decided not to kill off third-party cookies in Chrome. No doubt it will go down as a pivotal moment in the history of digital advertising. But it isn’t a decisive one. With so many variables at play, including data regulation, user privacy concerns and technological advancements, Google’s update […]
The post Omnichannel Marketers Have Outgrown Third-Party Cookies, Even If Google’s Still Holding On appeared first on AdExchanger.
DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Kidding The Department of Justice (DOJ) sued TikTok on Friday over its handling of kids’ private data. The DOJ alleges TikTok’s data-gathering practices violate the Children’s Online Privacy Protection Act (COPPA) and that the social platform failed to adhere to commitments it […]
The post DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results appeared first on AdExchanger.
Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
Brands are either facing pressure or are choosing to eliminate or pull back on their diversity, social or sustainability efforts. How can media agencies continue to navigate the space with clients?
There’s been a subtle but important shift in thinking among some companies, and it’s largely been brought about by the current political environment. Donald Trump, the Republican nominee to win back the presidency, has pushed back against socially progressive moves in corporate America, making it part of his rallying cry.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
AI Briefing: Here’s how AI is showing up during this earnings cycle
As the glimmer of the AI gold rush fades for some industries, ad-funded tech giants claim they’re already seeing signs that major investments are paying off for advertisers.
Despite warnings of an AI downturn and mixed signals in financial markets, Big Tech hasn’t shied away from talking about AI this earnings season. This month, companies with big bets on AI have all shared quarterly results detailing how they’re using AI-powered platforms for advertising, content creation and enterprise applications.
Recent financial filings with the Securities and Exchange Commission reveal at least two dozen companies highlighted generative AI this month in quarterly results. Notable mentions include Google, Meta, Amazon, Microsoft, Pinterest, Coursera, IBM, Coinbase, Udemy and Confluent.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Who funds the Olympics? In Paris, sponsors are taking a bigger role than ever before
Record-breaking isn’t just happening on the track at this year’s Paris Olympics.
Though the games are primarily funded by media rights income, commercial sponsorship revenue is on the rise. With brands increasingly eager to associate themselves with the Olympic movement — and favorable advertising conditions increasing the value of those sponsorship deals — the Olympic Games are becoming more reliant on sponsors’ cash to stage the quadrennial event.
According to research firm Ampere Analysis, the International Olympic Committee (IOC) is set to reach a sponsorship revenue target of $1.34 billion this year. That’s 60% higher than it was three years ago in Tokyo. And revenue flowing in from commercial sponsors is growing 10 times faster than that from media rights sales. The IOC did not respond to a request for comment at the time of publication.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
8 months in: How Rolls Royce and Conagra HR teams use gen AI for talent development
This article was first published by Digiday sibling WorkLife
It may be early days, but HR teams at major companies are getting more confident with how generative AI can assist them with tasks like modernizing talent development strategies, upskilling staff and internal succession planning.
Rolls Royce, the aerospace and defense company ($21 billion annual turnover), and U.S. consumer goods maker Conagra ($12 billion annual turnover) have both been piloting an HR-centric generative AI bot for the last eight months.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
