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The Looming Question Of Cookie Consent
Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. Google Chrome is proposing an “approach that elevates user choice,” which will undoubtedly mean more opt-outs. But will the opt-out rate be half? Two-thirds? 10%? 90%? For the past week or so, we’ve been so […]
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Amazon Advertising Earned $50 Billion Over The Past 12 Months, And It’s Just Getting Started
Amazon’s Advertising Services segment is delivering the dough. It generated $12.8 billion last quarter, up by a cool $2 billion year over year. Meanwhile, Amazon’s net sales increased by 10% in Q2 and profitability doubled from $6.7 billion to $13.5 billion, according to the company’s earnings report on Thursday. Making more than $12 billion in […]
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IAS Is Battling DV For Moat’s Soon-To-Be-Former Business
The fight is on to lock in the brands and publishers that will soon be left without a brand safety partner when Oracle officially shuts down Moat at the end of next month. Integral Ad Science CEO Lisa Utzschneider told investors during the company’s Q2 earnings call on Thursday that IAS is “in the thick […]
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