Month: August 2024

Congratulations are in order for two of New York’s best local news talents – WCBS/2 news anchor Maurice DuBois and weatherman Lonnie Quinn.

“Deadpool & Wolverine” – a monster hit with a $211 million domestic opening – is now the best opening ever for an R-rated theatrical movie.

New technology and a drive toward electrified powertrains have converged to create a flashy new car-lighting landscape. What comes next could be an international light language.

Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games.

The post The First Programmatic Olympics Is Attracting New Advertisers appeared first on AdExchanger.

Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.

The post Why Toyota’s Olympics Exit Opens Up The Games For Hyundai appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

The post Comic: The Adventures Of Cookie Monster appeared first on AdExchanger.

Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings on Thursday.

The post Why Retailers Lock Up Brand-Name Items; Walking Before They Crawl appeared first on AdExchanger.

Despite warnings of an impending AI downturn, companies have been ramping up advertising to help market various AI products and services.

Companies spent more than $107 million on ads marketing AI-related products and services in the first half of 2024, more than 19 times the $5.6 million total spent in the same period last year. The findings, based on data provided by MediaRadar, also show the total number of companies buying ads to market AI products increased from 186 in 2023 to 575 so far in 2024. Nearly half of total ad spend came from just three companies with various AI products — IBM, Microsoft, and GoDaddy — which accounted for $52 million, or 48% of total spend through June 2024. Of the rest, just 45 other companies spent more than $100,00 each. (MediaRadar didn’t provide a full list of every company spending on AI-related ads.)

According to MediaRadar, TV advertising accounted for 54% of all AI-related ad spend. Online video advertising passed $15 million, making up 14% of total ad spend, while digital display ads captured 13% at over $14 million. Paid social advertising exceeded $13 million, accounting for 12%, with a concentration on ad buys via X (Twitter). The remaining 7% was a mix of print, native, OTT, and mobile advertising.

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AI has a real branding problem.

Platforms are desperate for people to see past the creepy Skynet version of AI and embrace their vision, but they just can’t seem to make it happen.

This isn’t a new issue, but it is especially relevant, given what happened to Google and Meta earlier this week.

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Can a brand be “brat”?

Assembly, No Fixed Address and Ogilvy hope so. Those agencies, among others, have been pitching their clients on reactive work relating to Brat Summer, a social media trend sparked by the release of British pop star Charli XCX’s early June album “Brat.” 

The work has been tactical, for the most part – involving out-of-home (OOH) placements, organic and limited paid social activity that reference the album’s lyrics and lime green sleeve. 

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