Month: August 2024

Amid the flurry of hot takes and debates on Google’s cunning plan to shift the burden of third-party cookie removal onto users, one pressing question remains: How will users get a say? Criteo, Google’s ad tech confidant, might just have the answer — or at least as good an answer as anyone outside the Chrome team can muster right now.

Essentially, whatever prompt Chrome users see about turning off third-party cookies will clearly outline the implications of opting out of being tracked.

That’s how Todd Parsons, Criteo’s chief product officer, put it on the ad tech vendor’s earnings call yesterday (Aug. 1).

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The much-touted revival of mergers and acquisitions took full bloom this week with the confirmation that Outbrain and Teads will soon unify in a nine-figure, multiparty deal that serves as an interesting proxy for the state of dealmaking in 2024.

As always, the devil is in the details. The numbers revealed in the news release prompted some of the more financially literate observers in the space to stroke their chins at the public framing of the deal as being equal part “merger” and “acquisition.”

Firstly, the top lines are that “Outbrain will acquire Teads in an approximately $1 billion transaction,” with the two billed as “the preferred destination to drive full-funnel marketing outcomes.”

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Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account by improving ad targeting.

The post Roku Taps The Trade Desk’s UID2 To Draw In New Demand appeared first on AdExchanger.

A federal appellate panel on Thursday said the FCC likely lacked authority to issue the net neutrality rules

The chipmaker, which has fallen behind competitors, is slashing 15 percent of its workforce.

The former CNN anchor is suing X owner Elon Musk for not only canceling his show, but failing to provide payment after the deal disintegrated.

Lawmakers in the Senate voted 91-3 in favor of the Kids Online Safety Act, but House leadership reportedly plans to let the measure die without a vote.

A report by WARC Media finds the share of advertisers planning to increase spend on gaming has fallen 20 percentage points since 2021, from 72% to 52%. Although U.S. advertisers are forecast to spend
$6.7 billion this year on in-game ads, that is equivalent to only 3.7% of total U.S. digital ad spend, according to Dentsu.