Month: August 2024

Google and Microsoft – which support massive search engines and ad platforms – have updated the way they handle deepfakes.

Fox delivered year-over-year growth in linear and digital ad commitments, as well as growth in overall portfolio pricing.

Combined, the companies will operate under the Outbrain name to provide advertisers with services from CTV to online shopping. Once complete, the company will distinguish itself from other platform
players that base value primarily on views and impressions. The new company plans to create one of the largest direct supply paths across the open internet and CTV.

Q2 was relatively ho-um for Criteo. Its revenue ticked up by just 1%, although the company, which reported earnings on Thursday, did move from a net loss of $2 million in the year-ago quarter to a $28 million profit. Criteo’s performance aside, executives dropped a few breadcrumbs about Google’s plan to release a consent mechanism […]

The post Criteo Touts Its Agency And Walled Garden Partners appeared first on AdExchanger.

US Commerce Department undersecretary Laurie E. Locascio says America needs to invent new chip manufacturing techniques.

Perceptions that Trump fumbled his NABJ appearance are dead wrong. It was never his target audience. The reality is that the people he wanted to reach weren’t in the room he was speaking at.

As ad companies buy up AI startups, Reddit has announced its acquisition of creative intelligence platform Memorable AI, which uses AI to help marketers improve performance.

Fueled by recent big wins and increased political and client spending in the second half the company sees full-year growth of 5% to 7%.

Long-time Mediahub Chief Investment Officer Carrie Drinkwater has joined Carat US with the same title, which is a “net new role” for the Dentsu media shop.