GroupM this morning announced it saved 230 tonnes of CO2 – equivalent to the weight of two blue whales, or three-fifths of the Statue of Liberty – in past-year media buys.
Pearls Before Swine by Stephan Pastis for Thu, 01 Aug 2024
Outbrain Acquires Teads From Altice For $1 Billion
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies.
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Outbrain confirms Teads purchase in a $1 billion deal
After weeks of speculation, Outbrain has confirmed its purchase today of Teads in a deal valuing the acquisition target at just north of $1 billion, denoting a significant episode in the latest revival of mergers and acquisitions in the ad tech sector.
A news release containing details of the transaction notes how it will consist of two tranches: a $725 million upfront payment, then $25 million in a deferred payment, financed through its existing cash resources and outside financing (more on that below).
The deal will see 35 million Outbrain shares of common stock issued to Altice, the Europe-based telco that paid a reported $305 million for Teads in 2017, with the transaction additionally consisting of $105 million of convertible preferred equity, according to the August 1 news release.
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In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […]
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When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account for how quickly SSP auctions can respond to bid requests. Response times can vary based on factors like site visitors’ geographic region, what devices they’re using or whether the SSP has a server-side or client-side […]
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