Month: August 2024

Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom in Alexandria, Virginia, over allegations that Google operates and maintains an illegal monopoly in the digital advertising market. Starting last week and into this week, hundreds of court-filed declarations, emails, depositions and other documents were […]

The post Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding appeared first on AdExchanger.

Hinge commissioned six well-known writers to tell the stories of young couples who met via Hinge and started committed relationships.

ByteDance’s Gauth app scans math homework and provides thorough, often correct, answers using AI. Millions have already downloaded it for free.

The just-released “State of Games Media Buying” report shows the “playable ads” format finally is gaining real traction, accounting for 7% of all ads placed in the casual games marketplace.

Meta and Spotify appear to be testing a new functionality allowing Instagram users to “continuously share” music they listen to in the app’s Notes feature, suggesting that the companies are deepening
their collaborative relationship and further bridging the gap between the streaming and social media worlds.

Snapchat’s first native iPad app allows users to experience the platform and its features, including augmented reality Lenses, in full-screen.

They say there’s no such thing as coincidences, right? You can decide for yourself if the new partnership struck between data collaboration firm InfoSum and WPP’s data and tech platform Choreograph (run mostly through GroupM) coincides with the recently announced move by Brian Lesser to return to GroupM as global CEO from his most recent position as CEO of InfoSum.

The non-exclusive partnership wraps up a host of smaller arrangements between InfoSum, which prides itself on its independent status in the world of clean-room providers, and several GroupM and WPP agencies, Digiday has learned. Its goal is to allow GroupM clients access to clean-room tech, meshing their first-party data streams with Choreograph’s AmeriLink database in the U.S., to better plan, distill new audiences, optimize and strategize. (AmeriLink crunches consumer data around demographic, psychographic, health and wellbeing, life events, transactional attitudinal, and financial indicators.)

The move by WPP/GroupM comes a bit later than other holding companies who either have struck deals with InfoSum already or have built out their data platforms using either sibling acquisitions (like IPG/Acxiom or Publicis/Epsilon or Dentsu/Merkle) or from scratch. 

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If approved, the merger would close in the fourth quarter. Still unclear is whether Ascential’s ongoing sale of Hudson MX would happen before or after the closing.