Month: August 2024

The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock. With over 4.5 billion minutes of coverage streamed during opening weekend – and the second-best day of engagement ever for Peacock – advertisers reaped the […]

The post Unlocking The Potential Of Programmatic CTV For Publishers appeared first on AdExchanger.

It was a pleasure becoming reacquainted with “Magpie Murders” over the last three Sunday nights on PBS.

A single exposure of an interactive ad leads to 36% stronger brand recall than a standard video unit, Brightline says. Of course, two exposures can increase unaided recall even more.

The ad industry opposes the bill, which would require Google, Apple, Microsoft and other browser developers to offer a tool that allows consumers to easily opt out of online behavioral advertising.

Futuristic plans for tourists to fly over Paris stalled as critics derided flying taxis as an “absurd” invention, that will “only benefit a few ultra rich people.”

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Daniel Folkman, SVP of business at Gopuff, an on-demand delivery service that promises orders in as fast as 15 minutes. The fact […]

The post Why Gopuff Took Its Advertising Business In House appeared first on AdExchanger.

As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets.  Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […]

The post Authenticity Can Help Brands Ride The Election Wave – Without Drowning appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebate and Switch There’s already a lot to sift through among the many recently unsealed documents for the DOJ’s antitrust trial against Google – but one interesting tidbit has already surfaced. Namely, Google’s plan to pay agencies for purchasing certain types of media. […]

The post Google Paid Advertisers To Buy Certain Media Types; Brand Safety Is Ruining The News appeared first on AdExchanger.

This week’s Future of TV Briefing features a Q&A with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games and how live sports is boosting the streamer’s ad-supported subscriber base.

• The streaming game
• Primetime TV’s upfront slump, Peacock’s Olympic subscriber haul, Chick-Fil-A Plus and more

The streaming game

Having wrapped its “Summer of Soccer,” TelevisaUnivision’s streaming service ViX is heading into baseball for the fall.

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As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good fit for the world of talent management.

On Tuesday, YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator to enter the talent management business by announcing his part-ownership of the talent management firm Mana Talent. 

Nichols, whose conspiracy-theory-focused YouTube channel boasts nearly 4 million subscribers, was a Mana Talent client for years before deciding to take the plunge as a co-owner. Though he declined to share the financial details of his stake in the company, he made it clear that Mana’s origins in the creator space were a key factor behind his decision to buy in.

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