Month: August 2024

A limited edition featuring world champion surfer Kelly Slater on Its cover appeared last Friday.

As part of its initiative to further popularize its new social microblogging app, Meta has officially rolled out the option for users across the globe to cross-post content between Instagram, Facebook
and Threads.

Criteo has announced the launch of a “succession plan” for a new chief executive after existing CEO Megan Clarken informed the ad tech outfit’s board of directors that she plans to retire within the next 12 months.

This development comes at a critical time for the company as it seeks to complete its transition from its earliest days as an ad retargeting outfit to a “commerce media” player, a move necessitated by growing privacy requirements.

Clarken will continue to serve as CEO until her successor is named — these developments are expected to take place within the next 12 months. Clarken is also set to remain with Criteo in a senior advisor role, providing services until any necessary transition is complete.

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Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers.

The post Aki’s New SVP Of Media On What Makes Retail Media Tick appeared first on AdExchanger.

The new group, which encompasses BBDO, DDB, TBWA and Omnicom’s “Advertising Collective,” will be led by Global CEO Troy Ruhanen, former president-CEO of TBWA.

The assignment, which follows a competitive review, represents an expansion of a pre-existing relationship between Reckitt Nutrition and iProspect, which has handled its media for more than five years
in key markets across key markets across EMEA and APAC.

On average, Democrats have booked $27.6 million per week in presidential spending between Labor Day and Election Day, compared to $10.1 million for Republicans.

Sierra Nevada is tapping Kargo’s latest ad offering for its recent CTV campaign aimed to raise awareness for a brand refresh. But there’s a catch: The new ad units aren’t traditional video assets.

The post Sierra Nevada Is Brewing A CTV Strategy – But Without Video appeared first on AdExchanger.

She is tasked with developing strategies that “marry the best of commerce operations, media, and creativity” for clients, according to the agency.

The Kamala Harris Presidential campaign now wants to keep microphones on – entirely – during the upcoming scheduled debate next month on ABC.