Less BS, More Facts, Some Opinions
Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless nights. And I realized they center on two competing forces in the debate over data privacy: the priorities of legislators, […]
The post How Competing Interests Collide in The War For Data Privacy appeared first on AdExchanger.
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search.
The post Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb appeared first on AdExchanger.
Subscribe: Apple Podcasts • Stitcher • Spotify
The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s annual TV and streaming advertising upfront market.
“Of the streaming dollars that came in, of those billions of dollars, more than half of them are transacted programmatically,” Disney’s svp of addressable sales Jamie Power said on stage during the Digiday Publishing Summit in a session that served as a live recording for the Digiday Podcast.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Everyone loves a comeback story — but what makes a successful comeback?
As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did by appointing Elliott Hill to take the reins) or retooling a longstanding product strategy (Peloton is in the midst of this approach) — they’re looking to signal to the marketplace that they’re getting back on track. But just starting the process of getting back on track isn’t necessarily enough. To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it.
TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering.
Marketers are so far intrigued, but are still wondering if it’s the right fit. Are these ads a complement to their existing TikTok spend? Or something entirely different? They’ll need time to test and figure it out. One thing’s certain, though: Google’s throne isn’t under threat just yet.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The Dutch are no strangers to New York. After all, the city used to be known as New Amsterdam. But there’s a resurgence of agencies from the Netherlands finding their way to American shores.
Dept did it at the outset of the pandemic when The Carlyle Group acquired the Dutch agency. Now, two agencies — Hypersolid, which is being formed from the union of a handful of companies, and Superheroes, which specializes in creating art installations that double as media campaigns — have set up camp domestically, harboring different aspirations.
The more recent of the two to arrive in the U.S. is Austin, Texas-based HyperSolid, an amalgam formed out of Dutch tech firm Triple, brand experience agency code d’azur, business transformation agency Connect2Crowd and brand design agency Wonderland, all of which have operated in Europe. HyperSolid’s focus is on merging tech, media and creativity, and it put code d’azur’s CEO Nik Nieuwenhuijs as CEO of U.S., working out of Austin-based headquarters.
Nieuwenhuijs said part of the motivation to launch in the U.S. is due to existing clients EV brands Polestar and Heineken, which had marketing needs in the U.S., but he hopes one day to grow revenue generated here to 50% of total global revenue.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
After three weeks in federal court, two dozen witnesses and hundreds of exhibits, the bulk of the U.S. vs Google ad-tech antitrust trial has wrapped until closing arguments, which are expected in late November. There’s also another wild card still in play: How everything will be seen through the legal lens of the court.
Taking place in U.S. District Court for the Eastern District of Virginia, the trial presided by U.S. Judge Leonie Brinkema took just half as long as expected. However, it was still packed with plenty of high-profile testimony and moments of courtroom drama. Some industry insiders also felt a sense of vindication as evidence from the past decade came to light. One witness, Stephanie Layser, also wrote on LinkedIn that testifying even felt “cathartic.”
While there are likely lots of lessons to be learned from ad-tech’s month under the microscope, some hope the trial will help others feel more comfortable with sharing concerns without fear of reprisal and overall foster a more transparent ecosystem.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.