Month: September 2024

The 76th Emmys on Sunday solidified just how much the industry is changing. It’s been nine months since the last iteration of the awards ceremony, which was delayed due to last year’s Hollywood strikes. Things are somewhat getting back to “normal” in Tinseltown–whatever that means in the new TV and streaming landscape, which includes streamers…

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption for universal ad creative identification has led to ineffective tracking of ads across platforms, creating a major barrier to successful cross-platform advertising. Adopting standards and interoperable […]

The post Creative IDs Are Coming – Here’s What To Expect appeared first on AdExchanger.

The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.

The post Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care appeared first on AdExchanger.

The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube.

Media agencies have recognized gaming’s potential to reach younger audiences, with holding companies and independent agencies alike investing in gaming partnerships and exploring augmented and virtual reality opportunities in recent years. Increasingly, agencies also see the gaming space as a way to tap into younger audiences and build different social spaces on other channels.

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X’s pitch to advertisers has been a wild ride since Elon Musk took the reins, but their latest pitch is starting to sound like déjà vu.

According to a recent pitch deck it has shared with advertisers, the social network is going back to its roots, pushing real-time conversations — and more importantly advertisers’ ability to target the ones they deem suitable. 

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The largest company in online advertising is in the dock on several fronts. The Department of Justice’s latest antitrust case, which targets Google’s ad tech suite, has many thinking substantial changes are on the horizon.

But, then again, some are a bit more hard-bitten, believing little will change despite the forensic efforts to shine a light on the inner workings of Google’s labyrinth-like ad tech empire from governments across the globe.

These are just some of the insights gleaned from the latest Digiday+ Research survey into readers’ attitudes.

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The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise.

Ultimately — this case matters, just maybe not to Google’s bottom line right away. Its ad tech arm isn’t the golden goose it once was, so even if it’s forced to break it up, it won’t topple the Google ad empire overnight.

That hasn’t stopped the ad industry from speculating about what’s to come.

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The crisp autumn breeze is not the only breath of fresh air washing over the media industry this season. 

According to the latest Media Ad Sales Trend Flash Report from publisher ad management provider Boostr, focused on the first half of 2024, there are many positive ad sales trend lines showing that the doldrums of 2023 might be over — at least for now. 

Deal size of direct-sold advertising campaigns (ranging from custom content to programmatic guaranteed) and RFP volume were both up in Q1 and Q2 this year. Meanwhile, positive rebounds are happening with revenue retention and overall average ad revenue growth rates, among the more than 100 U.S.-based digital publishers surveyed for this report that use Boostr’s platform. 

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Google’s evolved from a fledgling search startup into a supposed puppet master of the $600 billion display ad business — according to the U.S. government’s early evidence in the ongoing adtech antitrust trial.

That’s the conclusion observers of the current case could arrive at following a week of courtroom drama where items showcased by the Justice Department pointed to Google’s desire to “crush” any competitors, plus dissenting voices were either ridiculed or silenced. (The landmark trial, which began Sept. 9, continues today in federal court.)

Most tellingly, it dropped the veneer of wanting to be everyone’s friend and finally came out and basically said, “We’re just plain better than our competition.” That’s at least paraphrase of what many have inferred while observing evidence and testimony from the East Virginia courtroom — not Google’s verbatim defense.

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When it comes to the Emmys, Ebon Moss-Bachrach has his priorities straight–or rather, he has them on the rocks. At Sunday night’s 76th Emmys on ABC, Moss-Bachrach, who earlier won an Emmy for Supporting Actor in a Comedy Series, prepared to present the award for Outstanding Writing in a Limited Series by hanging out at…