Month: September 2024

Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.

The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.

Havas Chicago has named Chase Cornett as chief strategy officer, expanding its leadership team. Cornett will join Havas Chicago’s executive bench which includes Myra Nussbaum as co-president and chief creative officer, and Kat Ott as co-president, bolstering the strategic vision for the agency. “Chase’s track record is unmatched, yet it’s not only his amazing reputation…

Today, Roku announced the launch of Roku Ads Manager, its new self-service offering for CTV advertising. Among the highlights, the ads manager is set to help marketers with optimization and performance, utilizing Roku’s CTV footprint to drive awareness and bottom-of-funnel engagement; it will give advertisers direct access to Roku inventory without third-party fees, helping with…

Samba TV says some crucial voting blocs – Hispanic and Asian households – are under-exposed. What about independent voters?

Google plans to make changes to its search engine and ad products later this year that identify AI-generated images or ones that have been edited by AI tools.

A jefa (a Latina boss or business owner) faces challenges similar to other entrepreneurs: Access to capital, business-building resources, profitability, etc. But rarely do other entrepreneurs enter a meeting with a supplier who asks, ‘So when is your husband arriving?’ These are the stories that resonated with two of the ‘jefas’ behind PepsiCo’s Jefa-Owned campaign…

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the loss of these tracking and measurement approaches that deserves the attention. Rather, our industry should be putting the focus on […]

The post The Digital Ecosystem Isn’t Crumbling – It’s Maturing appeared first on AdExchanger.

Instagram unveiled a round of changes Tuesday that will make the accounts of millions of teenagers private, enhance parental supervision, and set messaging restrictions as the default, in an effort to shield kids from harm. (NPR) The new accounts, called Teen Accounts, will be automatic for all Instagram users under the age of 18, both…

It has long been the TV Blog’s contention that only nuts appear on TV reality shows.