Month: September 2024

The OpenAI CEO’s recent mini-manifesto argues (again) that AI will make the future impossibly bright. He could use a refresher course on the basics of human behavior.

The past week produced more campaigns and news than we could cover, so to give some deserving campaigns some love, we give you this week’s Marketing Morsels from agencies and brands, including Little Caesars, VW, VML, TRG and more. Volkswagen Volkswagen is bringing its ketchup to America in a limited edition offer.VW / Johannes Leonardo…

The market had its second best monthly expansion this year in August, placing a close second to July. Both months received an able assist from NBCU’s coverage of the Paris Olympic Games.

Brands increasingly have been looking to partner with creators to build and amplify successful campaigns. However, according to executives from Microsoft, Progressive, and Pearpop, who sponsored the session, at ADWEEK’s Brandweek in Phoenix, Ariz., three elements should be figured out before starting a campaign with a creator to make sure the work authentically resonates with…

The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not only increased content availability but also heightened competition and subscriber churn. Samsung Ads’ data shows that, for every active user on a streaming app, eight users churned last year. This poses a significant concern, complicating […]

The post Why Loyalty, Not Churn, Is The Key Metric For Streaming Platforms appeared first on AdExchanger.

“SNL” has had a knack for pivoting at just the right time to capture the attention of succeeding generations.

Moving to a paywall – akin to a subscription streaming model – can be tough, with the possibility that loyal users might depart and in turn, could hurt ad revenue.

The defamation trial pitting Newsmax Media against Smartmatic ended the same day it began. Hours after jury selection commenced Thursday at the Leonard L. Williams Justice Center in Wilmington, Del., the network announced that a settlement had been reached in the case. (TVNewser) Smartmatic sued Newsmax–along with a host of other conservative media companies and…

The former editor in chief of Hong Kong’s Stand News was sentenced to jail on sedition charges for the publication of news reports and other articles that prosecutors said tried to promote “illegal ideologies.” (The Guardian) Chung Pui-kuen, 55, was convicted Thursday alongside his colleague, former acting editor in chief Patrick Lam, 36, but the…