Month: September 2024

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the loss of these tracking and measurement approaches that deserves the attention. Rather, our industry should be putting the focus on […]

The post The Digital Ecosystem Isn’t Crumbling – It’s Maturing appeared first on AdExchanger.

Instagram unveiled a round of changes Tuesday that will make the accounts of millions of teenagers private, enhance parental supervision, and set messaging restrictions as the default, in an effort to shield kids from harm. (NPR) The new accounts, called Teen Accounts, will be automatic for all Instagram users under the age of 18, both…

It has long been the TV Blog’s contention that only nuts appear on TV reality shows.

Nearly half of respondents say their “first stop” destination is one of the “big 5” streaming services – Netflix, Prime Video, Disney+, Hulu, Max – up vs. 35% in 2021 and 30% in 2018.

The owner of The Guardian confirmed that it is in talks to sell The Observer, the world’s oldest Sunday newspaper, to Tortoise Media. (BBC News) Tortoise said negotiations include a commitment from it to invest more than GBP25 million ($33 million) over the next five years in the editorial and commercial renewal of the title….

The Fallen Journalists Memorial Foundation unveiled its design for a National Mall monument honoring journalists killed in the line of duty, representing the first memorial for slain journalists on federal grounds. (The Daily Beast) The concept designs come as part of a lengthy but necessary regulatory process before the anticipated completion of the Fallen Journalists…

The 2024 Summer Olympic Games in Paris took home the gold in Nielsen’s Gauge report for the month of August, which saw the Games boost viewing in the broadcast category by 8% month-over-month and 11% year-over-year to a total share of 22%. (TheWrap) With a huge menu of Olympics coverage, Peacock climbed from 1.5% of…

A small but growing share of U.S. adults are regularly getting news on TikTok. In fact, since 2020, no social media platform we’ve studied has seen faster growth in the share of Americans who regularly turn to it for news, according to a new Pew Research Center analysis. (Pew) Young adults from ages 18 through…

Alexander Payne, the Academy Award-winning director of The Holdovers and Sideways, reunited with his longtime collaborator, actor Paul Giamatti, for a campaign celebrating New York hospital Montefiore Einstein’s Advanced Lung Failure and Lung Transplant Program. Giamatti is known for playing curmudgeons in Payne’s films, but in this ad by independent creative agency Alto, he’s surrounded…

Digital health and wellness platform Noom has appointed a new chief brand officer (CBO) in Rachel Mahoney as it jumps into the off-label weight loss drug market. Mahoney was most recently chief marketing officer (CMO) at Shutterstock. She will now be the architect of Noom’s brand strategy as it continues to add anti-obesity drug offerings…