Workers have been sharing videos alleging the precarious working conditions that have allowed the Chinese ecommerce giant to target unstoppable growth.
How Political Candidates Can Woo Swing Voters Ahead Of The Election
How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.
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Comic: Header Bidding Rapper
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Who’s Winning The Streaming Race; The Writing’s On The Paywall
Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content.
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As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
Snap CEO Evan Spiegel believes that augmented reality could eventually drive ad dollars into his business. But it’s safe to say advertisers aren’t convinced just yet.
It’s not that there’s anything fundamentally wrong with this type of advertising; they just want to see more clarity on what Spiegel actually means.
The only insight they have into Snap’s AR plans came from interviews he gave during his company’s recent partner summit, where he hinted that upcoming investments in AR and a new operating system could bolster the platform’s ads business.
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The art of negotiating AI deals, according to Time COO Mark Howard
About a dozen deals have come across Mark Howard’s desk this year, and as Time’s chief operating officer, he’s had a unique role in participating in the negotiations with this ever-growing crop of companies.
Since the beginning of 2024, Time has struck deals with six artificial intelligence technology companies, including OpenAI, Perplexity and ProRata.ai, and the publisher is in the process of negotiating about a half dozen more, Howard said at the Digiday Publishing Summit in Key Biscayne, Florida, on Tuesday. And while he declined to share the names of the other companies the Time team has talked to, Howard said Time is “aggressively going forward with the negotiation” of deals at a time when many other media companies are more in a wait-and-see mode, or even pursuing litigation.
“[In] the negotiation part, of course, you have a much better position if you have the ability to also threaten litigation,” said Howard. But, “there’s a lot of opportunity by being more aggressive and really working together with these companies, as opposed to viewing them as an existential threat to the publishing world.”
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Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
Google is resting its defense in the online advertising giant’s second antitrust battle with the U.S. Department of Justice in a 12-month window — it lost its first case — in which a judge ruled that its search operations were monopolistic.
Related Insights
Over the last three weeks, lawyers for both sides have duked it out in the eastern district of Virginia. The “rocket docket” case is expected to be ruled upon by the end of November, with presiding judge Leonie Brinkema expected to hear rebuttals and closing arguments the week beginning September 30.
As the initial trial enters its final furlong, Digiday peels back the niceties of courtroom etiquette to offer an interpretation of what was really meant both on the witness stand and in articles of evidence.*
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How Axios increased its pre-booked ad revenue by pitching niche audiences
Axios has not been immune to the challenges facing the media industry, with a round of layoffs taking place in August. But amid the downsizing was also a renewed focus on the core areas of the 7-year-old media company’s business with known advertiser value, including bringing together niche audiences of subject matter experts and providing them with news in the manner and voice they desire.
“You’ve seen audiences splinter into different news bubbles,” said Jacquelyn Cameron, Axios’s chief revenue officer. “The one that we are so intently focused on at Axios is the influencer one.”
That’s because those influencers — who are made up of executives in the health care, financial services, energy and other industries — have tons of value among the advertisers on Axios’ client roster. And since there are only so many executives and only so many opportunities to make one-to-one connections with them, Cameron said it creates limited sponsorship inventory that becomes more valuable and coveted among advertisers.
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AI Briefing: FTC cracks down on deceptive marketing tactics, fake reviews
Next month, the Federal Trade Commission’s new rules on fake reviews will take effect as part of a crackdown on misleading marketing and tainted testimonials from both humans and AI models.
The rules come as part of the FTC’s broader actions against companies related to AI. Earlier this week, the agency made a separate move when it announced legal actions against five companies as part of a wider crackdown on companies’ deceptive marketing and claims about AI products and services.
“Using AI tools to trick, mislead, or defraud people is illegal,” FTC chair Lina Khan said in a statement. “The FTC’s enforcement actions make clear that there is no AI exemption from the laws on the books. By cracking down on unfair or deceptive practices in these markets, FTC is ensuring that honest businesses and innovators can get a fair shot and consumers are being protected.”
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Keke Palmer Is the CMO of Her Own Brand
It’s hard to imagine a superstar like Keke Palmer — famous for her starring roles in films like Nope and Scream Queens, and the Netflix animated sitcom Big Mouth along with two studio albums — building a slide deck. And yet she does. “I make a deck for everything,” she revealed onstage at Brandweek in…