The 2024 Summer Olympic Games in Paris took home the gold in Nielsen’s Gauge report for the month of August, which saw the Games boost viewing in the broadcast category by 8% month-over-month and 11% year-over-year to a total share of 22%. (TheWrap) With a huge menu of Olympics coverage, Peacock climbed from 1.5% of…
More Americans—Especially Young Adults—Are Regularly Getting News on TikTok
A small but growing share of U.S. adults are regularly getting news on TikTok. In fact, since 2020, no social media platform we’ve studied has seen faster growth in the share of Americans who regularly turn to it for news, according to a new Pew Research Center analysis. (Pew) Young adults from ages 18 through…
Montefiore Einstein Arranges a Sideways Reunion to Tell a Transplant Success Story
Alexander Payne, the Academy Award-winning director of The Holdovers and Sideways, reunited with his longtime collaborator, actor Paul Giamatti, for a campaign celebrating New York hospital Montefiore Einstein’s Advanced Lung Failure and Lung Transplant Program. Giamatti is known for playing curmudgeons in Payne’s films, but in this ad by independent creative agency Alto, he’s surrounded…
Noom Taps Rachel Mahoney As Chief Brand Officer Amid GLP-1 Expansion
Digital health and wellness platform Noom has appointed a new chief brand officer (CBO) in Rachel Mahoney as it jumps into the off-label weight loss drug market. Mahoney was most recently chief marketing officer (CMO) at Shutterstock. She will now be the architect of Noom’s brand strategy as it continues to add anti-obesity drug offerings…
Cannabis Brand Challenges Opioid Makers to Take Their Own Medicine
As a follow-up to its satirical “Ask Your Doctor” campaign, Missouri cannabis brand Show-Me Organics is taking another sharp-elbowed jab at Big Pharma, challenging company leaders to personally use the opioids they hype to American consumers. A documentary-style ad called “Taste Your Own Medicine” revolves around that dare, with the goal of advocating for cannabis…
If You Love Carvel Ice Cream, Thank a Flat Tire
On Memorial Day of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed up into the country. But then Carvel got a flat in front of a pottery shop in Hartsdale, and he watched as his inventory–which he’d…
3 Signs Your Brand Needs a New Narrative
“Narrative” is one of those words in the water right now. Politicians talk about “resetting the narrative” after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift…
Odd Couples: Why Unlikely Brand Collaborations Are Everywhere
Unexpected brand collaborations literally have fans covered head to toe in 2024, whether it’s Lipton Ice Tea’s creamy yellow hat from its range with streetwear label Cruel Pancake or McDonald’s Hamburglar-themed Crocs. With the average American exposed to anywhere between 4,000 and 10,000 ads every day, it’s tough for brands to stand out. Enter weird…
Megan Stalter Turns ‘Sinfluencer’ In e.l.f Skin’s Biggest Campaign To Date
From sleeping in make-up to popping pimples and skipping on sun protection, e.l.f. Skin is calling out “skin sins” in its largest campaign yet. The cosmetics brand’s skincare division has tapped comedian and Hacks actress Megan Stalter for a series exploring common skincare slip-ups like sleeping in makeup or popping pimples. Stalter plays a mischievous…
Most US Teens Use Generative AI. Most of Their Parents Don’t Know
A news survey shows that AI use among high schoolers has exploded in recent months, as educators and parents struggle to keep up.