Google CEO: Antitrust Trials May Continue for Years

Alphabet CEO Sundar Pichai said it could take many years to resolve Google’s antitrust battles and downplayed any possibility that the trials pose an immediate threat to the company’s tech businesses.

TikTok Bans Russian State Media Ahead Of U.S. Presidential Election

TikTok will officially remove several Russian state media outlets from its platform following “new evidence” published by the Department of Justice, which states that the profiles have been engaging
in activity seeking to influence the U.S. Presidential election.

Getting Under the Hood of The Garage With Dan Massimino and Evan Hovorka

In this special episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital relationships shaping retail media. Reflecting on notable guests like Casey Hamlyn, Sean Muller, Sherry Smith, and partners from Google and Criteo, they explore recurring themes…

Getting Out of the Brand Book: Tinder and Brand.AI on Evolving With Culture

Millennial-made dating app Tinder is on a mission to win over Gen Z–and it’s employing AI to help with the task. That means identifying the brand’s “core truths” while acknowledging some harder truths, said Stephanie Danzi, senior vice president of global marketing at Tinder. “We’ve been on a bit of a journey to reclaim our…

Revolving Door Agency Moves: Deutsch, Hanson Dodge, PMG & More

The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week’s new moves. BarkleyOKRP The National Pork Board has named BarkleyOKRP as its new agency of record following a formal review. The assignment includes a fully integrated marketing approach for pork, tapping…

Pluto TV Builds on Super Bowl Ad With CSI: NY Star Gary Sinise as a Couch Potato

Pluto TV is launching a new marketing campaign, with the first spot premiering during today’s Thursday Night Football game between the New York Giants and Dallas Cowboys. The spot builds on the popular “Couch Potato Farms” campaign, which debuted during Super Bowl LVIII. The campaign helped increase awareness for Pluto TV by nearly 15% year-on-year,…

Eric Nam and 310babii Say AI Could Redefine Artist-Brand Collabs

The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently raised controversy when he used it to mimic the voice of late rapper Tupac Shakur on a diss track. For singer-songwriter Eric…

Punk You Remakes Punk’d for the Social Media Age

It’s time to strap on your Ugg boots and download Charlie’s Angels: Full Throttle because you’re about to take a Wayback Machine ride to 2003. That’s when a little series called Punk’d premiered on MTV and made cable television safe for the art and science of celebrity pranking. But to get a peek at the…

Why Brands Can No Longer Afford to Ignore Latinx in America

In 2022, 71% of U.S. Latinx between the ages of 12 and 34 said they felt like brands treated them as an afterthought. Today, the sentiment is even more pronounced: 76% feel this way. It’s an odd situation, given the demographic’s growing influence on culture and the economy. The University of Georgia’s Selig Center for…