On Memorial Day of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed up into the country. But then Carvel got a flat in front of a pottery shop in Hartsdale, and he watched as his inventory–which he’d…
3 Signs Your Brand Needs a New Narrative
“Narrative” is one of those words in the water right now. Politicians talk about “resetting the narrative” after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift…
Odd Couples: Why Unlikely Brand Collaborations Are Everywhere
Unexpected brand collaborations literally have fans covered head to toe in 2024, whether it’s Lipton Ice Tea’s creamy yellow hat from its range with streetwear label Cruel Pancake or McDonald’s Hamburglar-themed Crocs. With the average American exposed to anywhere between 4,000 and 10,000 ads every day, it’s tough for brands to stand out. Enter weird…
Megan Stalter Turns ‘Sinfluencer’ In e.l.f Skin’s Biggest Campaign To Date
From sleeping in make-up to popping pimples and skipping on sun protection, e.l.f. Skin is calling out “skin sins” in its largest campaign yet. The cosmetics brand’s skincare division has tapped comedian and Hacks actress Megan Stalter for a series exploring common skincare slip-ups like sleeping in makeup or popping pimples. Stalter plays a mischievous…
Most US Teens Use Generative AI. Most of Their Parents Don’t Know
A news survey shows that AI use among high schoolers has exploded in recent months, as educators and parents struggle to keep up.
Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns
Google is bringing more AI ad tools to search results. Google is expanding AI-driven search ads to German, French, and Spanish languages in its AI search engine, AI Overview. Google said the new tool will help small and medium-sized businesses run ads in global markets. Google unveiled the update at digital marketing conference DMEXCO in…
IAB Releases New Standards on In-Store Retail Media Measurement
Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. The standards are the result of months of collaboration between retailers, agencies, and brands and build on the IAB’s U.S. retail…
Publishers Feel Seen At The Google Ad Tech Antitrust Trial
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest […]
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Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-You-Later, Regulators Two of the EU’s biggest Big Tech and AI regulatory antagonists are stepping down, The Washington Post reports. European Commissioner Thierry Breton, who oversaw development of the Digital Services Act that strengthened content regulations for large social media platforms, resigned on […]
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Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
With the closing ceremonies a memory and medals stowed in trophy cases or trotted out all over social media, the Paris Summer Olympics are finally done. But advertisers’ and broadcasters’ work continues.
Media companies such as NBCU and Channel 4, and marketers at major brands such as Nike, Bridgestone and Samsung, are crunching the numbers to figure out which channels were most useful and how many viewers engaged with the thousands of hours of broadcast sport.
Dan Lovinger, president, advertising sales, NBC Sports Group, told Digiday in an email that the Paris Olympics were “consumed in massive numbers,” with a daily average of 30.4 million viewers across its various channels. The company secured a 60% increase in sales resulting in $1.2 billion in ad revenue, its highest-ever tally for the Olympic Games and more than that brought in by the Tokyo and Rio games combined, he added.
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