Chrissy Teigen knows better than most the power of an unfiltered connection with fans. Speaking at ADWEEK’s Brandweek event in Phoenix, Ariz. on Wednesday, Teigen shares how she thinks about content production for her pet food and merchandise brand, Kismet, launched in May with husband John Legend. While her team has previously spent up to…
Lo Bosworth’s Reality TV Trauma Sparked Her Entrepreneurial Journey
Lauren “Lo” Bosworth might have become a household name thanks to appearing on reality TV shows The Hills and Laguna Beach, but her decision to found wellness brand Love Wellness in 2016 stems from wanting to prove that she was more than a TV star. “Growing up in the entertainment industry can create a lot…
Belle Tire Awards Cramer-Krasselt Media, Creative, Analytics Remit
The Allen Park, MI-based retail chain has 182 locations across the Midwest and spends and estimated $6 million annually on measured media according to agency research firm COMvergence.
Ad Blacklists Hurt Dedicated News Followers: Report
Advertisers have been warned by media groups not to blacklist news agencies over unsubstantiated fears. Some say these concerns could damage the reputation of news organizations to responsibly serve
ads next to high-quality, relevant content.
ads next to high-quality, relevant content.
Here’s the Marketing Playbook That Put Chili’s Baby Back on the Map
After several years of declining relevance, Chili’s is baby back. The brand, in partnership with its creative agency Mischief, used social listening and price-sensitive messaging to reverse a pandemic-induced slide in relevancy, chief marketing officer George Felix told a crowd of marketers Wednesday at ADWEEK’s Brandweek event in Phoenix, Ariz. “So much of Chili’s popularity…
Matthew McConaughey Spouts a Conspiracy Theory in Uber Eats’ NFL Ad
Food is a key part of any game day party, but Matthew McConaughey has a theory about just how deep that connection goes in an ad kicking off Uber Eats’ NFL campaign. The commercial, created by agency Special U.S. and debuting during Thursday Night Football tonight, shows McConaughey with a football in hand sharing a…
Watch Hoda Kotb Announce Her Today Departure
The Today couch will look a little different in 2025. Hoda Kotb revealed on air Thursday morning that she’ll be leaving NBC News’ flagship morning show early next year. “I have some news,” Kotb–who recently celebrated her 60th birthday and her 26th anniversary at NBC–told the Today crew at the top her announcement. “This is…
NBCUniversal Telemundo Names Joaquin Duro to Lead Sports Division
Joaquin Duro has been named executive vice president of sports for NBCUniversal Telemundo Enterprises. Duro takes over for Eli Velazquez, who is leaving the company at the end of the month. Duro will lead Telemundo Deportes, the network’s sports division, with oversight of sports production, programming, acquisitions, operations, and multiplatform content. He is also responsible…
Judge Grants KFOR Temporary Restraining Order. Board of Education Calls Station ‘Fake News’
A federal judge granted Oklahoma City NBC affiliate KFOR a temporary restraining order. KFOR sued State Superintendent Ryan Walters and his Press Secretary, Dan Isett, in federal court over claims the station was barred from entering the Oklahoma State Board of Education meeting main room. The lawsuit also asserted reporters at the station were not…
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls.
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