Founders of social commerce firm Orca, which sold the first product on TikTok Shop, offer insights on the current state of the industry and where it is headed.
Meta Delivers Ad Updates For The Holidays
Meta is rolling out new ad offerings for the holiday season, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions and more.
Week of September 9 Morning News Ratings: GMA Retakes Top Spot in Total Viewers
It was a slender victory–but a victory nonetheless–for Good Morning America last week. After the ABC News morning show saw its NBC News rival Today capture the No. 1 spot among both total viewers and the A25-54 demo for the week of Sept. 2, GMA fought its way back into first place in the former…
ChainFEST Is Bringing the Love of Chain Restaurants to the Big Apple
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Ad Council Highlights Veterans Sharing Their Mental Health Challenges
Michael Trotter Jr. says he was homeless, despondent and “barely hanging on by a thread” when he came home after fighting in the Iraq war. “As veterans, we think we can solve everything–the truth is we cannot,” he says in a new campaign from the Ad Council and the U.S. Department of Veterans Affairs launched…
Verizon, Others Want SCOTUS To Intervene In Battle Over Music Piracy
Verizon wants the Supreme Court to reverse a decision holding an internet service provider liable for copyright infringement by users.
How NBC News Broke a Major Story—and Honored a Late Colleague
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies–a story that was…
Amazon, Forbes Media, EssenceMediacom and Universal Pictures are finalists for this year’s Digiday Awards
This year, interactive and immersive experiences that engage storytelling have become essential for brands to connect directly with audiences. Finalists for the 2024 Digiday Awards have also leaned on cross-platform collaboration, data-driven personalization and culturally relevant elements to ensure brand messaging is both meaningful and impactful.
For instance, finalists Illumination, Universal Pictures and Amazon embraced several of these tactics in the Best Use of Video category. The partners collaborated on the “Let’s Fly” campaign, a creative effort that tied the themes of Illumination’s animated film “Migration” to Amazon’s innovative Prime Air drones. The film, about a mallard duck TK? family traveling to Jamaica, was the ideal backdrop for Amazon to showcase its drone technology through a heartwarming, custom commercial. The campaign’s multichannel approach proved highly effective, driving engagement and awareness across 11 countries. This extensive reach, combined with immersive storytelling, helped create a dynamic campaign that successfully promoted both the film and Amazon’s drone technology.
In the Best Collaboration category, Forbes Media and BMC Software are among the nominees after they joined forces in a strategic partnership to position BMC as a leader in the crowded enterprise tech and AI operations space. Through a comprehensive cross-platform collaboration, BMC and Forbes created a campaign that combined data-driven content, live discussions and extensive brand exposure. The collaboration highlighted BMC’s innovative AIOps solutions and successfully shifted the company’s image from a traditional mainframe service provider to a forward-thinking leader in IT operations. Forbes played a pivotal role in amplifying BMC’s message, ensuring it reached key industry professionals across various sectors.
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Disrupting Beauty and Scaling New Brands With Maesa
In this episode of the Brave Commerce podcast,hosts Sarah Hofstetter and Rachel Tipograph are joined by Oshiya Savur, chief brand and marketing officer at beauty brand developer Maesa, for a deep dive into the evolving beauty industry. Savur shares Maesa’s unique approach as a beauty incubator, shedding light on how they disrupt declining categories by…
Global Taste, Local Twist: Mark Kirkham’s Vision for PepsiCo’s Future
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