Month: September 2024

Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don’t work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit…

Meta kicked off Meta Connect Wednesday, a two-day event comprised of demo experiences, developer sessions, keynotes, and networking opportunities, providing a look at new and future technology including artificial intelligence, its Ray-Ban Meta smart glasses, and its Orion prototype augmented reality glasses. The annual event is perhaps best known for its 2021 edition in October…

Extended hours after the pandemic have put pressure on pilots in India, who are working longer hours without rest, but monitoring technology to help curb overworking is glitchy and hard to find.

Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional platforms, these advancements have created exponential value and performance for brands. The growth in performance media has also created a significant increase in the number of campaigns, and […]

The post How Automation Can Make Performance Marketing More Efficient – Without Sacrificing Creative appeared first on AdExchanger.

Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials.

The post Don’t Curate The Player, Curate The Game; How Google Wins By Delay appeared first on AdExchanger.

Amir Malik is set to join Alvarez & Marshall, an advisory firm known for its involvement with private equity and reputation for corporate turnarounds, as managing director of its digital technology business, Digiday understands.

Malik, who spent several years at Accenture Song as the consultancy furthered its interest in the digital media sector (which grew 300% during that period to surpass $600 billion), is reportedly joining the new A&M unit in October.

According to its website, A&M has $5.9 billion in assets under its management and has a significant relationship with the private equity sector. It offers various services tailored to private equity players’ needs, and Malik’s move is interpreted as a sign that A&M will pitch its services including due diligence and integration strategies, such as recommending restructures and exit plans.

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Attend DPS? Have thoughts on the DOJ antitrust trial against Google? Please consider taking our brief survey. 

Overheard at DPS

Publishers did not mince words about Google when they gathered during the Digiday Publishing Summit’s town hall on Monday.

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After a summer marked by record-breaking prize pools and viewership, esports industry leaders are projecting confidence going into 2025. But while money might be flowing into esports once again, it remains plagued by the same old existential challenges, including its continued reliance on brand partnerships and outside investment to stay afloat.

The esports industry appears to be in a more tenable position that it was at this time last year, with brands from Mastercard to Amazon starting to ramp up their spending around esports as events such as the Esports World Cup inject millions of dollars of prize money into the space. At the same time, esports companies such as the team Ninjas in Pyjamas have continued to go public over the past year, showing that the collapse of FaZe Clan in 2023 has not deterred esports executives from dipping their toes into the public markets. 

“We want to be the primary esports team in the world, but also the leading global entertainment industry in the world — so we built out of esports, and entered other verticals that were still related to esports, but they’re not esports,” said Ninjas in Pyjamas CEO Hicham Chahine. “There’s a wider play on 3.4 billion gamers, and not just 600 million esports fans.”

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For as disruptive as financial technology companies have been in the banking industry, it seems they’re not immune to the mounting pressure to stand out in an increasingly crowded marketplace.

Fintech brands PayPal, Klarna and Chime have all spent the last few months ramping up their brand awareness efforts, enlisting high-profile celebrities and launching brand campaigns to differentiate themselves from their competitors. As more banking challengers enter the arena, these brands are leveraging big names and more brand building-focused strategies to capture a bigger share of the market, and, ultimately, get shoppers to use their pay features rather than those of their competitors.

“The marketplace is cluttered with options,” said Tom Murphy, chief creative office for VML North America. “It helps to have a very defined personality, and I think celebrities are a shortcut to do that and to stand out.”

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At the 2024 Meta Connect developer conference yesterday, CEO Mark Zuckerberg and other executives debuted a number of new products and features to power the giant platform’s vision for AI, mixed reality and online content.

Here’s a look at what the company showcased during its annual keynote.

Quest 3S mixed reality headset

Zuckerberg unveiled the new Meta Quest 3S mixed reality headset, a follow-up to the Quest 3 released a year ago. Priced starting at $299, the 3S has the same mixed-reality features as the original model but for $200 less. (The lower price prompted Zuckerberg to say “Hell yeah” in response to audience applause.)

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