Month: September 2024

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mark Kirkham, svp and marketing lead for Pepsi and sparkling brands at PepsiCo. Kirkham shares how PepsiCo leverages AI to enhance consumer engagement, the importance of maintaining brand relevance, and the challenges behind balancing global consistency with…

Despite the concerns, the use of GAI is rising and only 9% of brands say they have no current plans to use the technology for their marketing.

Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028, according to Statista. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022. 

A significant part of the expected growth in the category comes from agencies seeking sustainable and measurable outcomes through incremental channels beyond walled gardens. With most user engagement occurring on the open internet (66%), it’s crucial to leverage advertising solutions specialized for mobile in-app inventory on the open internet to drive profitable, incremental growth. 

However, as advertisers and agencies venture into mobile in-app advertising on the open internet, common misconceptions may hinder performance. By identifying and dispelling these myths, agencies and advertisers can ensure they use the most effective strategies to achieve optimal results for their apps.

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If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to 2007, he says on this week’s episode of AdExchanger Talks. Not necessarily to stop Google’s imminent acquisition of DoubleClick, but rather to warn The Federal Trade Commission – which at the time was investigating the proposed […]

The post Adam Heimlich, Ad Tech Time Traveler appeared first on AdExchanger.

Michael Jordan and his championship runs in the ’90s introduced the world to the Chicago Bulls, but the team is still introducing itself to fans who know them as Los Bulls. The Bulls just introduced their Spanish language Instagram account–@LosBulls–featuring Spanish-language content from team members past and present. Former 2000s Bull and Argentine Olympic gold…

Three-quarters of consumers feel commerce in video ads is more relevant to their purchase process than other ad types, as more look for a seamless experience to combine product discovery with
purchases, according to a study released Tuesday.

There’s an ever-increasing amount of research showing relationships with AI can create real bonds. Given that, can we find friendship in AI? Can we find love?

Liz Dueweke is no longer with El Paso, Texas Fox affiliate KFOX. “Tonight will be Liz Dueweke’s last newscast on KFOX14. We wish her nothing but the best in her future endeavors, we’re going to miss you, Liz,” the station posted on social media. Dueweke started at the station last August after working in Seattle….

Saturday Night Live. The VMAs. The Super Bowl. These staples in American culture have been around for decades, but we are seeing a shift taking place. We are seeing the Hispanic and Latinx audience active in the mainstream chat. Making up more than 19% of the country, the Hispanic population continues to expand at a…