Month: September 2024

Meta’s AI assistants can now talk and see the world. The company is also releasing the multimodal Llama 3.2, a free model with visual skills.

For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates financial value for companies. Kantar’s latest research and development effort, which was conducted and published earlier this year, explored the commercial performance of brands. And…

When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the pioneering broadcast journalist knows who she’ll be looking for in the audience. “I’ll be thinking about my three children–even though one of them did…

As chief revenue officer, Mike Romoff will lead Reddit’s ad and sales businesses as it builds on automation AI tools, from translation to creative to copywriting.

When it comes to the future of entertainment, brands are everything–Hollywood’s just Ken. Greta Gerwig’s Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars to live in a Barbie world for two hours. And as far as Oscar-winning manager-producer Michael Sugar is concerned, that movie is just the tip of the…

Using the EU’s and U.S. DOJ’s reasons for filing antitrust lawsuits against the company, Google said Microsoft leverages its Windows software to lock customers into its Azure cloud services,
preventing them from easily switching to alternatives.

In today’s ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. While more brands are appealing to Gen Z and Gen Alpha, others still have a core audience of older consumers to cater to. Teton Ridge chief executive officer (CEO), Deirdre Lester, and Gamefam’s chief business…

The open letter said dropping DEI corporate efforts is “bad for business, unpopular and unwise.”

Asics enlisted Succession actor Brian Cox for its new campaign urging employees to incorporate movement into the work day to improve their mental health. In “The Desk Break,” created by agency Golin, Cox portrays a mean boss, a personality similar to his Succession character. For the Asics spot, he says that the “deadliest thing in…