Month: September 2024

Adtech company Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ’s capabilities in the retail media sector, which EMarketer expects will reach $140 billion this year. Equativ’s move builds upon its acquisition of Sharethrough in June, with that combination of supply-side platforms creating one of the…

Reddit has announced new rules that require moderators to submit a formal request when trying to update the privacy settings and maturity ratings of their subreddits.

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference to use “Latin.” The creator economy is expected to nearly double over the next five years, growing from $250 billion today to an estimated $480 billion by 2027. Creators are now everywhere, in all forms. Cannes Lions,…

X must now pay $5 million in fines to reinstate itself in the region and resume service to over 20 million users.

Strength and cardio interval training workout provider Barry’s added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry’s, Lamping will develop and drive the company’s overall global marketing strategy, overseeing digital marketing efforts and in-studio community marketing initiatives. The company said the goal is for her to…

Some owners of Tesla’s electric pickup truck paid for the feature when they purchased it last fall—and now it’s starting to kick in.

The public can also get a taste of the condiment when it makes a special appearance at ChainFEST, a food festival in Los Angeles, on Oct. 5.

The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products.

The company believes it has found a way to ensure brands do not waste money targeting those not interested in specific products.