For full-year 2024, estimates are that VideoAmp media measured-based guarantees will rise to $1.5 billion.
Paramount+ Returns With Peak Screaming Collection to Scare Up Horror Demand
Paramount+ wants to give subscribers a reason to scream… again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series. “Each…
An Avalanche of Generative AI Videos Is Coming to YouTube Shorts
Google plans to add an AI feature next year inside of the YouTube app for creators to generate 6-second clips using the company’s Veo model.
New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time.
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Reddit Users Challenge Google, Sending Business Owners A Message
Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
WCPO Meteorologist Steve Raleigh Won’t Face Criminal Charges for June Fight Involving Sons
WCPO chief meteorologist Steve Raleigh won’t face criminal charges for his involvement in a fight in June, according to a statement released by special prosecutor Mark Tekulve. “It has been determined that criminal charges are not warranted against Mr. Steve Raleigh, as there is no evidence that he violated any criminal law,” said Tekulve. Raleigh…
Young Women Are The Bellwethers
It used to be that if you guessed a young woman was liberal, you’d be wrong seven out of ten times. Today, it’s six of ten. Better, but still off-target.
Are You Ready For Some Brand Love?
Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from national brands will be presenting at the confab.
Ty Steele Leaving KCRA in Sacramento
Ty Steele told viewers of the Sacramento NBC affiliate KCRA his last day is September 19. He said “A new opportunity in news” prompted him to take a job outside of California. Steele anchors 4, 7 and 10 p.m. newscasts. “It’s with a heavy heart that I announce I will be leaving KCRA 3 on…
Roku Launches Its Own Self-Serve Ad Platform
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.
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