Month: September 2024

A federal appeals court Monday signaled skepticism with TikTok’s legal effort to prevent the U.S. government from forcing the popular social media app to sever ties with China in order to keep operating in this country. (WSJ) Struggling to find historical and metaphorical precedent, the judges at a federal appeals court in Washington, D.C., grappled…

Former BBC presenter Huw Edwards has been given a six-month suspended prison sentence, completing an extraordinary fall from grace, after admitting accessing indecent photographs of children as young as seven. (The Guardian) Edwards, 63, pleaded guilty in July to three charges of making indecent images of children, relating to 41 illegal images he was sent…

Former President Donald Trump was the target of a second assassination attempt Sunday. Cable networks began reporting on the news during the 2 p.m. ET hour, indicating that gunshots had been fired and that the former president was safe. (TVNewser) Elon Musk drew criticism Sunday after he wrote that “no one is even trying” to…

While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting.

The post Political Buyers Should Warm Up To CTV This Election Season appeared first on AdExchanger.

The ad industry continues to grapple with inconsistent measurement and reporting, according to Hyun Lee-Miller, chief media officer at the independent media and measurement agency Good Apple.

The post How Buyers Are Managing Measurement Sans Standardization appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants Usage? What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers and distributors? Andrew Rosen, who writes The Medium, a newsletter about media and technology, has noticed that when distributors (like DirecTV) […]

The post Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny appeared first on AdExchanger.

X boasts more monthly active users than Pinterest and Reddit — according to, of course, X.

The social network reached more than 570 million monetizable monthly active users (MAUs) in the second quarter of 2024, according to a recent newsletter X sent to advertisers, that Digiday has seen. This has increased from 550 million in May. X also told advertisers that it now has more than 251 million monetizable daily active users (DAUs).

The origin of this growth is still shrouded in mystery, but one thing’s certain: Brazil won’t be contributing any time soon. Earlier this month, the country has blocked access to the platform over worries about disinformation, national security, and cultural values.

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Digital advertising is in the midst of a major shake-up, juggling heightened privacy concerns and the looming question mark over third-party cookies. With Google’s antitrust case adding more intrigue, the ad tech landscape is anything but stable. As the industry navigates these turbulent waters, DMEXCO 2024 in Cologne, kicking off tomorrow (Sept. 18), is set to be the key stage for the latest innovations and strategies. Dive into our rundown of what’s trending and what’s tanking at this year’s conference to stay ahead of the curve.

In 
ID spoofing controversy
Out 
MFA controversy

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Last year, the esports company Nerd Street Gamers was teetering on the brink of becoming yet another casualty of esports winter. Today, the company’s emerged, battle-worn but standing, with a revamped business model and a fresh funding round — albeit at its lowest valuation ever.

Navigating controversy

Founded in 2011, Nerd Street Gamers is an esports infrastructure business. At the time of its most recent funding round in 2021, which valued the company at $65 million, the company’s focus was building and operating esports arenas, as well as producing live events and operating competitive gaming leagues for publishers such as Riot Games and its titles “Valorant” and “Wild Rift.”

Last year, Nerd Street found itself at the center of a scandal when reports surfaced that the company had failed to pay the participants of some of its “Valorant” esports events — a situation that CEO John Fazio blamed on several of Nerd Street’s commercial deals falling through, including a partnership with the doomed cryptocurrency exchange FTX. 

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Nostalgia marketing isn’t a new trend. Reboots, retreads and riffs on the past are all too common, appearing everywhere from the big screen (a reboot of Alien and sequels to Beetlejuice and Twister are currently in theaters) to the small screen (Pepsi recently recreated its iconic “Gladiator” spot this time with athletes instead of pop stars; the VMA’s red carpet was littered with looks that referenced past stars’ iconic garb, to name a few) so often that it’s hard to keep up.  

No small amount of the dominant cultural conversation looks back to a time that once was – or, let’s be real, probably never was but it’s easy to idolize the past – so it makes sense that brands would do it too.

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