This is TVNewser’s basic cable network ranker and cable news report for the week of September 16, 2024. After a historic presidential debate boosted CNN, Fox News, and MSNBC to huge ratings, all three cable news giants fell back to Earth during the week of Sept. 16. Absent an increasingly unlikely rematch between Kamala Harris…
Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there’s hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger’s Programmatic I/O conference in New York City this week.
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How brands are leveraging holistic video to drive full-funnel performance
In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video and linear TV.
Research shows that U.S. consumers spend nearly seven hours a day watching video, including digital video and traditional TV. Not only are consumers engaging with video at high rates across channels and devices, but ads served on these platforms are effectively driving full-funnel business outcomes. For instance, one survey found that 75% of consumers have made at least one purchase as a result of watching video ads.
However, with these opportunities come new challenges in ensuring effective and cohesive reach. In response, brands are turning to holistic video advertising to reach consumers through multiple touchpoints at scale. With a cohesive and comprehensive video strategy, advertisers are better able to achieve full-funnel objectives, including brand awareness, consideration and conversion.
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Stephanie Ruhle to Interview Kamala Harris
Did Bret Stephens manifest this? When MSNBC’s Stephanie Ruhle appeared alongside The New York Times opinion columnist on Real Time with Bill Maher last week, Stephens suggested that Vice President Kamala Harris swing by The 11th Hour host for an interview during her sprint towards Election Day. “It would be great for her to sit…
Indiana Fever Star Aliyah Boston Built Her Brand for Beyond the WNBA Playoffs
When the Indiana Fever make you the No. 1 pick in the WNBA Draft, and you have a Rookie of the Year season, what do you do for an encore? Don’t wait to ask Caitlin Clark that question a year from now. Aliyah Boston is already answering it. The Fever’s top pick and the WNBA’s…
Tools of the Trade: Han West of Washington Square Films
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
TikTok Gives Brands More Control Over Ads in Its Search Results
More people are turning to social platforms while searching for information on brands or products, and TikTok saw an opportunity for advertisers to take advantage of that trend. The platform cited internal data finding that 57% of its users tap the application’s search functionality, with 23% searching for something within 30 seconds of opening the…
JLL CMO’s Five Steps to Convincing a Hesitant Board to Invest in AI
When ChatGPT arrived in late 2022, many companies scrambled to understand how this new variation of artificial intelligence could fit into their operations. But for Siddharth Taparia, CMO at Fortune 200 real estate company JLL, the potential was clear from the start. “I knew gen AI had tremendous potential,” Taparia said during ADWEEK’s Brandweek conference…
Perry Ellis Enlists Wunderkind To Revitalize Its Email Game
First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing, Frank […]
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Gopuff Now Lets Shoppers Add Products to Their Cart From Display Ads
Gopuff has built three new capabilities into its commerce media advertising business in an effort to draw more advertisers to its fast-delivery platform. First, a new partnership with AdAdapted lets people instantly add products to their Gopuff cart by clicking on an ad anywhere on the internet. Second, advertisers can create branded shops on the…