Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. New York City in 2013. That’s when I first realized the profound influence that Latine beauty could have on the industry. After relocating to spearhead Hispanic media strategy…
Made You Look: The 4 Types of Attention That Influence Purchase Intent
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony Soprano for over 78 hours, is our capacity to pay attention actually dwindling? Or have we…
iOS 18: 18 New Features for Apple’s New iPhone Software Update | WSJ
Trump’s Second Assassination Attempt: What We Know So Far | WSJ
Walmart Retail Media Network To Use Amazon-Like Flywheel Effect
A top Walmart exec described the retailer’s plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand on media buying and make it more attractive to
advertisers at a Goldman Sachs conference.
advertisers at a Goldman Sachs conference.
5 Questions For… Ari Melber
Please Ari don’t hurt ’em. As the hard-hitting host of MSNBC’s The Beat, journalist and noted hip hop fan Ari Melber isn’t shy about putting his guests on the spot. During a recent viral interview with Corey Lewandowski–a past and present fixture in Donald Trump’s orbit–the former attorney effectively countered the campaign advisor’s ducking and…
Expedia Wants You to Book a Trip Inspired by Influencers
When planning a trip, many people start by quickly searching online and on social media for the best restaurants and other must-see activities. Expedia wants you to skip that search and go straight to its mobile app. Today, Expedia is launching a feature in its iOS app called Travel Shops. Travel Shops is a place…
Liquid Death Iced Tea and Nascar Are Looking for a Few Good Drivers
To be a Nascar driver, it takes quick thinking, steely resolve, sharp focus and mad skills. To be a Liquid Death-sponsored pro driver, it takes the ability to chug a can of the brand’s iced tea in 18 seconds or less. No road test required. For its latest fan-centric program, Liquid Death will be giving…
Former Google Execs’ Emails Revealed in Antitriust Case Undermine Company’s Public Narrative
At the end of the first week of US v. Google, the Department of Justice presented evidence that the company’s rationale behind controversial topics, like how much to collect in fees and how much publishers can charge to sell ads, was different from what it told the public. The DOJ has been building its case…
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics
Albert Thompson will be speaking at AdExchanger’s Programmatic IO conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with more than […]
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