Month: September 2024

Christine Grammier, vp of global measurement products, LiveRamp 

The advertising industry is still adjusting to the challenges of privacy-first advertising.  The evolving legal and regulatory requirements and the ongoing impact of Apple’s and Google’s opt-out policies are reshaping what compliance, data ownership and measurement look like for digital advertising without the help of third-party cookies. 

Companies can’t navigate this complex measurement landscape with just their own first-party data. Collaboration is how stakeholders are sustaining the data-driven activation and measurement needed to evaluate and optimize media dollars. When done right, data collaboration unlocks new consumer insights while protecting consumer privacy. 

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The Stop the Scroll Act, unveiled by Senators John Fetterrman (D-Pennsylvania) and Katie Britt (R-Alabama), would require social platforms to inform users about “potential negative mental health
impacts.”

Ed Dinichert, Chief Revenue Officer, TripleLift

Some advertising media can take hold very quickly. Retail media and connected TV were fringe considerations just a few years ago but have gone mainstream. They rose independently of each other, but marketers are now combining the two to create opportunities larger than the sum of their parts.   

Retail media and CTV are the two fastest-growing ad mediums today. In 2024, U.S. retail media ad spend will total $54.85 billion, with CTV at $28 billion. Both offer scalable, targeted advertising, data-driven insights and personalization. Combining the two presents unique opportunities for brands to use first-party retailer data to find the right consumers and deliver dynamic advertising creative.

Together, retail media and CTV create value

Using insights from retailers to reach consumers across the CTV landscape benefits advertisers in ways that make their campaigns more impactful and inform future campaigns. 

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The former chief executive of Alameda Research, the trading company that acted as the vehicle for the multi-billion-dollar fraud at crypto exchange FTX, has been given a two-year prison sentence after cooperating with investigators.

Oh, what a beautiful mornin’ for Good Morning America. ABC News’ flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers–the 12th straight season that its perched at the top of the roost. But GMA had to cede the advertiser-treasured Adults 25-54 demo to Today as the NBC…

Green Goblin and Spider-Man. The Montagues and the Capulets. The CEO and their top marketer. Peaceful coexistence might seem like a pipe dream, but at least there’s a viable path forward for C-suite execs. Speaking at ADWEEK’s annual Brandweek conference in Phoenix, Ariz. on Tuesday, Nespresso’s North America CEO Alfonso Gonzalez Loeschen and vp of…

It’s the end of the 2023-2024 TV season as we knew it, and you’d better believe that David Muir is feeling fine. With the week of September 16 in the history books, the World News Tonight host and the rest of the ABC News team can celebrate their own Triple Crown: another week, quarter, and…

According to TikTok’s parent company, subscribers can continue to use the service through the end of November.

When socializing with friends, many of us typically think of going to a bar or club. However, there’s a new option now thanks to Remedy Place, a unique social wellness club that has reimagined the concept of social self-care, life balance, and holistic community. Dr. Jonathan Leary is the founder and CEO of Remedy Place,…

Siding against Google, a federal judge has rejected the company’s request to dismiss claims that it violated wiretap laws by collecting sensitive health information from people who used the fertility
app Flo Health.