Shogun had historic wins in an epic 18-Emmy-Award first season, Hacks scored an upset for best comedy on what was still a four-trophy night for The Bear, and Baby Reindeer had a holiday at an Emmy Awards that had some surprising swerves. (AP) Hacks was a surprise winner over The Bear, which won best comedy…
Las Vegas Tourism Campaign Lets Freak Flags Fly
In certain circles, behavior that could be called “weird” or “obsessive” might get the side-eye. But not in Las Vegas, a little slice of nonjudgmental heaven and a magnet for adventurous folks of all stripes–especially superfans looking to let their freak flags fly. That’s the take-away from a new campaign for the Las Vegas Convention…
New For Fall: ‘High Potential’ Fulfills Promise Of Its Title
The new detective drama “High Potential” coming to ABC this week is a reminder that network TV is alive and well.
Disney, DirecTV Reach Deal to End TV Blackout
Disney and DirecTV ended a tense contract dispute Saturday that will restore television channels including ESPN, ABC, and FX to more than 11 million subscribers of the satellite TV service who had lost access to those stations during a nearly two-week blackout period. (WaPo) After marathon negotiations, the companies said they reached an “agreement in…
US Accuses Russian TV Network of Conducting Covert Intelligence Acts
The U.S. issued new sanctions against Russia’s state media outlet, RT, accusing the television network of taking part in covert “influence and intelligence operations” around the world and weapons procurement for the Russian military. (Al Jazeera) Secretary of State Antony Blinken, appearing at the State Department, said RT no longer acted simply as a state-owned…
Box Office: Beetlejuice Beetlejuice Stays No. 1
Beetlejuice Beetlejuice lost none of its ghostly mojo in its second weekend and easily stayed atop the box office chart with an estimated $51.6 million as it hurtles toward the $200 million mark domestically. (THR / Heat Vision) That brings its tally to $188 million in North America and $264 million globally. Beetlejuice Beetlejuice hasn’t…
Dozens of HK Journalists, Some of Their Families Harassed
Dozens of Hong Kong journalists and some of their family members and associates have been harassed in recent months, a leading media professional group, the Hong Kong Journalists Association, said Friday. (AP)
OpenAI Messed With the Wrong Mega-Popular Parenting Forum
Mumsnet CEO Justine Roberts spoke to WIRED about why licensing talks with OpenAI broke down and why her company is planning legal action.
Magna Revises ’24 U.S. Expansion To +11.4%, Most Bullish Yet
Citing a strong macro economy and demand for digital and CTV advertising, it is Magna’s fifth consecutive upgrade since benchmarking 2024’s growth at +7.3% in June 2023.
Magna nudges its 2024 media spend forecast upward
IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year.
The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics or political spend, will grow by 8.9% to $377 billion, one of the best performances in decades. Earlier this year, Magna was predicting 8.2% growth.
When adding in cyclical spend — and 2024 is shaping up to be a banner year for political advertising with Kamala Harris replacing incumbent president Joe Biden as the Democratic nominee earlier in the summer — Magna is predicting growth in U.S. ad spend of 11.4%. That represents an expected $10 billion in incremental ad revenue to reach $377 billion, due to the elections and summer Olympics.
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