Month: September 2024

The first season of the reality television series The Offseason will premiere on X (formerly Twitter) on Oct. 18, a decision that coproducer Alexis Ohanian attributed to the greater creative control the platform offered compared to traditional streamers. Speaking on-stage at ADWEEK’s Brandweek event in Phoenix, Ariz., Ohanian shared the rationale that led him and…

An open letter that appeared as an ad in the “Financial Times” warned that fragmented regulation could cause Europe to fall behind in the AI race, potentially jeopardizing its global competitiveness.
The letter was coordinated by Meta and endorsed by Ericsson, Criteo, SAP, Spotify and 55 other companies. The media site Telecoms initially called out the ad.

The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good.

This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, these companies are committed to creating lasting impact. Many have embedded sustainability and social responsibility into their core missions, while others are leveraging partnerships to amplify their reach. Their efforts span a global scale but remain deeply rooted in making a meaningful difference at the local level. These initiatives showcase how businesses are playing a pivotal role in shaping a more inclusive, sustainable future.

Ancestry, a finalist in the Education category, has demonstrated a strong commitment to empowering the next generation through free access to historical records and educational resources. AncestryClassroom has provided over 10.5 million students in five countries with access to primary source research, surpassing its 2025 target early. In partnership with Facing History & Ourselves, Ancestry has developed more than 40 curriculum pieces and hosted webinars to encourage critical thinking about history and identity, helping students connect with diverse and often overlooked narratives from the past.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Unusual kids’ names — Pickles, Paris and Fort Lauderdale — star in two spots taking place in vacationland.

TikTok has expanded its third-party measurement partners while providing the latest results from DoubleVerify (DV), Integral Ad Science (IAS) and Zefr. In a blog post, TikTok says DV, IAS and Zefr now
can provide ad partners with post-campaign misinformation data for content that runs directly before and after their ads in the For You Feed.

There’s no denying that the TV landscape has changed drastically in the last several years, especially during the shift from cable to streaming–and companies are continuously finding ways to navigate and tap into audiences despite those changes. During ADWEEK’s Brandweek event in Phoenix, Ariz., on Monday, experts from across the TV industry tackled the shifting…

New York agency Johannes Leonardo has made several key creative promotions and a new hire to bolster its creative leadership. Jonathan Santana has been promoted from executive creative director to chief creative officer, while Lex Beltrone joins the agency as executive creative director, coming over from FCB. In addition, Zoe Kessler, Jeph Burton, and Hunter…

Microsoft’s deal to bring back a Three Mile Island nuclear reactor is just one part of Big Tech’s quid pro quo with nuclear power.

TikTok has come for Google’s ad business at its most vulnerable time by allowing advertisers to target its search results page – making keywords the “backbone” of the tool.

Paramount Global began its second phase of workforce reductions Tuesday, saying that 90% of its layoffs will be completed by the end of the day, according to The Hollywood Reporter. Phase one of the entertainment and media conglomerate’s initiative to slash 15% of its U.S. workforce, which took place last month, resulted in the closure…