Month: September 2024

Jeremy Meade, vice president of data product management, Experian

This holiday shopping season, marketers will look to take advantage of the surge in spending across connected TV, programmatic and mobile. Despite challenges such as Google’s latest cookie announcement and ongoing privacy regulations, this moment presents a unique opportunity for marketers to transform their traditional approaches to consumer engagement and capitalize on these changes. 

Three key trends shaping how marketers are approaching this holiday season include consumers shopping evenly throughout the holiday season, most sales coming from in-store sales as online shopping levels out and CTV serving as a top channel to reach shoppers.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to “reclaim the internet as a global public resource, open and accessible to all.” The rebranding effort incorporated feedback from Mozilla employees, the broader Mozilla…

Phillip Hendrix has joined Atlanta NBC affiliate WXIA as managing editor. Hendrix began his career as a photojournalist and has held various leadership positions in small and large markets, including serving as managing editor at WXYZ in Detroit. Most recently, Hendrix was a senior producer at Black News Channel and TheGrio, overseeing news and entertainment…

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. “How do you say popcorn in Spanish?” Next time you’re at a party with Latine friends, open this can of worms for a good laugh. You’ll hear “palomitas,”…

TV isn’t like it used to be, so TV advertising shouldn’t be either. Amid industry consolidation, cord-cutters, cord-nevers, and a shifting streaming and linear landscape, entering the TV advertising space can be overwhelming. However, Angela Voss, CEO, Marketing Architects, explained on Monday at ADWEEK’s Brandweek that TV marketing may not be as complicated as it…

RocketMill, the U.K-based agency acquired by PMG in December, has transitioned its own identity to “PMG,” signifying the integration of the two companies. The combined company now boasts media
billings of $6.7 billion and cites recent new business gains including BYD, ServiceNow, and BNY.

After months of will-they-won’t-they, TikTok is finally getting serious about turning user searches into ad dollars.

As of today (Sept. 24), the short-form video giant has rolled out its Search Ads Campaign tool, giving advertisers the ability to target ads based on what users are actively searching for. The goal is to turn those searches into ad dollars by matching ads with user intent, and cashing in on exactly what users want.

For now, the ads are only available in the U.S., but TikTok is eyeing a wider rollout in early 2025.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

California Attorney General Rob Bonta filed a lawsuit Monday against ExxonMobil, accusing the oil and gas giant of exaggerating the effectiveness of its plastics recyclability efforts and causing pollution in the state, The Wall Street Journal reports. According to the Journal, Bonta began a probe into ExxonMobil and other fossil fuel companies two years ago,…

WMAQ reporter Lauren Petty is leaving local TV after more than 20 years. Petty joined the Chicago NBC-owned station in 2012. She posted the news to social media saying that working in local tv was a dream come true. “After 22 years in television, tomorrow is my last day on the air,” Petty posted on…

The report from industry group Clean Creatives incorporates over 30 new sources of data to reveal contracts between 590 agencies and 332 fossil fuel clients in 70 countries between 2023 and 2024.