Month: September 2024

The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – may feel like it’s stuck in the 1950s. Advertisers blanket broad audiences with high-level brand messages, accepting that the value and impact of these efforts may be largely intangible or […]

The post How Performance Advertisers Are Working Backward To Build Their Brands appeared first on AdExchanger.

Thanks to the Paris Olympics, NBCU posted the highest share obtained by any media distributor since the measure started up in November 2023.

The Washington Post is laying off one-quarter of its workforce from Arc XP, the publisher’s stand-alone software unit–the latest change as the company aims to turn its business around under new leadership. (WSJ) A total of 54 jobs are being cut across the organization in functions such as sales, engineering, marketing, technology, product, etc., a…

Artificial intelligence (AI) has been a buzzworthy topic in the industry for a while now. While AI is still a wild west of sorts, many agencies have been utilizing it to streamline everything from planning and strategy to creative ideation. At the 4A’s CEO Breakfast at Cannes Lions, ADWEEK sat down with a group of…

New York magazine reporter Olivia Nuzzi dated former MSNBC anchor Keith Olbermann a decade ago, when he was 55 and she was about 21 years old, Olbermann confirmed to the Post. (NY Post) In a post on X, formerly Twitter, Olbermann confirmed that he dated Nuzzi about 10 years ago. He said he only thought…

North Carolina gubernatorial candidate Mark Robinson (R) is threatening to sue CNN over a report it published last week unearthing salacious messages that it reported Robinson posted on a porn website. (The Hill) Robinson posted a clip of his own remarks–ironically, from CNN’s newsfeed–to X. “I am in the process of retaining aggressive legal counsel…

Shares of Trump Media sank Monday to their lowest price since 2021, days after majority owner Donald Trump and other company insiders got the green light to start selling their stakes in the Truth Social operator. (CNBC) It was only six months ago that Trump Media had a valuation of $10 billion. Today, that stands…

The Penguin is an ice-cold hit. Per HBO, the spinoff series starring Colin Farrell and Cristin Milioti opened to 5.3 million U.S. viewers across all platforms since its debut Sept. 19. (Variety) The figure marks the biggest four-day audience for a new series on Max in every region globally since The Last of Us in…

Journalists employed by Southern California News Group, including the Orange County Register and Los Angeles Daily News, overwhelmingly voted to authorize a strike, their union announced Monday. (LA Times / Hollywood Inc)

Joanna Coles and Ben Sherwood were granted an equity stake in The Daily Beast in April, and, after making significant cuts to help the digital publication stay afloat, they feel like there’s reason for some cautious optimism about the future. (Variety)