Month: September 2024

A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to invest in generative AI by 2025, a staggering 90% of CMOs admit they do not fully understand the technology or its potential impact on business processes. This knowledge gap highlights a significant concern amid the…

“Lawsuits like this one pose a severe threat to press freedom,” Media Matters argues in a petition seeking permission for a fast appeal.

Top of the Ticker: CNN anchor Alisyn Camerota revealed on Friday that her husband Tim Lewis passed away in July following a two year battle with Stage 4 pancreatic cancer. He was 58 years old. “I cannot imagine any human being soldiering through a devastating diagnosis with more humor, humility and bravery than Tim,” Camerota…

From sonic branding to perfumes and restaurants in New York and Sao Paulo, Mastercard has leveraged almost every sense to engage and assure customers. Now, it’s turning to touch. The brand is debuting a haptic logo, a distinctive series of vibrations that customers will “feel” via their phone when shopping online or using a payment…

TikTok is now beginning to roll out the Patreon-like “Subscription” monetization platform to eligible creators in new regions, including the U.S. – offering their subscribers three distinct tiers at
three different prices with various levels of perks and exclusive access to content.

A new AARP study found that there has been a positive shift over the past five years in how adults over 50 are portrayed online. Overall, negative sentiment in online media and marketing images dropped from 28% in 2018 to only 10% in 2023. According to the research, the 50-and-older population is perceived as more…

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Tim Ellis, the National Football League’s evp and chief marketing officer. Ellis delves into the league’s digital growth and strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL’s cultural integration…

X has agreed to block the accounts in question, naming a new official representative in the country in addition to paying fines. The decision to comply will allow X to return in Brazil some time this
week, according to X’s lawyers.

The artificial intelligence hype train continues to steam down the tracks, as Bloomberg reported that the largest venture capital fundraising round of all time–for none other than OpenAI–is on the verge of completion. The $6.5 billion funding round values OpenAI at $150 billion, up from $86 billion in an earlier round, according to Bloomberg, which…

Balaji Srinivasan has long touted the crypto-fueled “network state” as the next evolution of society. His three-month Network School will bring those ideals directly to 150 eager students.